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Remember ‘You Meet the Nicest People on a Honda?’
The big news from this year’s Long Beach motorcycle show is not what happened, but what might happen. First though,…
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Check your perceptions
Perception is reality. It’s simple, and it’s fundamentally true — on a case-by-case basis. If you’re my customer, and if…
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Using online tools and analytics to compete in a digital world
It’s clear that the way business leaders obtain information has changed dramatically, with 85 percent…
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Are you a salesperson or a help-you-buy person?
Editor’s note: This is the third blog in a series about asking for the sale. In this installment, Steve Lemco…
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Tucker Rocky/Biker’s Choice names new president
News Release December 11, 2012. Tucker Rocky/Biker’s Choice, a leading supplier of parts, accessories and apparel to the Powersports industry…
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Take your online accessory sales to the next level
An important step to grow your business online is to set up an e-commerce store loaded with all of your…
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The only purpose of customer service
It is my belief that customer service is absolutely what differentiates bad companies, good companies and great companies over the…
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Why I still love powersports
I count myself as one pretty lucky fellow. I have the great fortune to be able to meet and talk…
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How open are you about price?
“Price” can be a dirty little word. If it weren’t for price outweighing budgets, a lot more people would own…
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Understanding Facebook means understanding EdgeRank
Understanding “EdgeRank,” the algorithm that Facebook uses to determine what content is displayed and to whom, is a critical component…
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