2026 Under 40 honorees spotlighted as rising stars

This article originally appeared in the April issue of Powersports Business.

A new generation of leaders is reshaping the powersports industry — driving growth, innovation, and customer experience across dealerships, suppliers and technology partners. This year’s Under 40 honorees represent the best of that momentum, combining operational excellence with forward-thinking leadership. We celebrated with the winners at our Accelerate Conference in Orlando, Florida, in January.

Brandon Borchert

Assistant Parts Manager | Simply Ride

Brandon Borchert has quickly risen through the ranks at Simply Ride, evolving from shipping and receiving into a key leadership role. He has strengthened inventory management, merchandising, and internal systems while also serving as a go-to problem solver for technology and operations. Known for his willingness to learn and to step in wherever needed, Borchert leads with humility and a strong work ethic, earning respect across departments as a promising young manager.

Conley Breshears

General Sales Manager | Young Powersports XL Centerville

At just 26, Conley Breshears is already driving elite-level dealership performance. He has helped power more than 3,900 unit sales since 2024 while building a strong community presence through events, partnerships and social media engagement. Known for reversing underperforming sales operations, Breshears combines data-driven strategy with hands-on leadership. His ability to connect with both customers and staff, paired with a deep passion for powersports, continues to position his dealership—and career—on a rapid upward trajectory.

Derick Eudy

Store Manager | Uncharted Adventures

Derick Eudy has transformed operations by increasing parts margins and doubling service productivity. His ability to combine technical expertise with strategic leadership has elevated dealership performance. Known for building systems and motivating teams, Eudy continues to drive efficiency and growth.

Sean Fernandez-Ledon

Chief Legal Officer | Octane

Sean Fernandez-Ledon has played a critical role in shaping compliant innovation at Octane, leading legal strategy for more than 100 product launches in 2024. As the company’s first legal hire, he built its compliance infrastructure from the ground up, enabling rapid growth while maintaining dealer trust. His leadership ensures dealers can adopt new tools and technologies with confidence.

Danny French

Chief Operating Officer | Ownex.io

Danny French is transforming dealership performance through his DELV strategy, which emphasizes customer experience, operational efficiency and long-term profitability. In 2024, his work helped underperforming stores achieve gains of up to 35% in service efficiency while improving retention and CSI scores. A former dealer himself, French blends hands-on experience with innovative thinking, making him a sought-after advisor and a driving force behind modern dealership success.

Brandon Gremban

Parts Manager | BMW Motorcycles of Grand Rapids

Brandon Gremban has elevated parts operations by reducing obsolete inventory and maintaining optimal stock levels aligned with industry trends. A strong mentor, he has developed team members’ knowledge and confidence while consistently delivering exceptional customer service. His attention to detail and commitment to operational excellence continue to strengthen both departmental performance and the overall dealership experience.

Tim Hammond

General Manager | Simply Ride

In his first year as general manager, Tim Hammond drove operational alignment and measurable growth at Simply Ride. A nine-year company veteran, he has risen through the ranks with expertise spanning purchasing, finance and operations. Hammond is known for simplifying processes, strengthening team culture and leading with a people-first mindset, positioning the dealership for continued success.

Harrison Herron

Business Manager | Foothills Motorsports

Harrison Herron has built a reputation for delivering an exceptional, customer-first finance experience. Known for his transparency and ability to guide customers through complex financing decisions, he has created strong loyalty and repeat business. His approachable demeanor, deep knowledge, and commitment to customer success set him apart as a trusted resource within the dealership.

Angela King

AVP, Account Sales Manager | Synchrony

Angela King has established herself as a key advocate for dealer success, strengthening relationships and delivering impactful support strategies. Known for her grit and determination, she has helped drive partner performance while sharing best practices across teams. Her ability to quickly adapt and deliver results makes her an asset to both her organization and dealer network.

Ethan Kelkowski

Regional Sales Representative | Torque Group

Ethan Kelkowski has made an impact by introducing innovative approaches that improve operations and elevate dealer performance. His combination of industry expertise and forward-thinking strategy has strengthened client relationships and accelerated growth. A confident and influential leader, he is helping shape the future of powersports F&I.

Kartik Kothari

Executive VP & Deputy CFO | Octane

Kartik Kothari plays a key role in expanding financing access for more than 4,000 dealerships nationwide. In 2024, he led initiatives that improved integration, accelerated funding processes and increased dealer engagement. His data-driven approach and focus on dealer feedback have helped drive innovation while positioning Octane as a reliable, long-term partner.

Mindy Layton

General Manager | Tom Wood Powersports South

Mindy Layton led the successful acquisition and integration of a new dealership while maintaining strong financial performance. With 18 years of experience across all dealership roles, she brings unmatched operational insight and leadership stability. Her ability to balance strategy with hands-on execution continues to drive results and build a strong team culture.

Hayden Lynch

General Sales Manager | Young Powersports Logan

In just two years in powersports, Hayden Lynch has driven impressive growth, increasing new unit sales by nearly 17% and boosting overall revenue. A former technician, he combines technical knowledge with sales leadership to develop high-performing teams. His commitment to employee development and community engagement continues to elevate dealership performance.

Chris Maynor

Regional Sales Manager | Roadrunner Financial

Chris Maynor is a high-performing sales leader known for his deep industry knowledge and data-driven approach. With more than $1 billion in originations, he has built strong relationships across a large dealer network.

Racer McAtee

Powersports Marketing Manager | Young Powersports

Racer McAtee has delivered standout marketing results, driving revenue growth exceeding 23% across multiple locations. His creative, data-driven campaigns have supported major dealership expansions and OEM partnerships. With a strong focus on customer engagement and team collaboration, McAtee is redefining modern powersports marketing.

Cruz McDermott

Finance Director | Jonesboro Cycle & ATV

Cruz McDermott is a forward-thinking leader who has implemented innovative strategies to streamline operations and enhance customer experience. His bold, data-driven approach has positioned the dealership for sustained growth while fostering a culture of accountability and performance.

Devin Millett

Parts Manager | Wild Prairie Harley-Davidson

Devin Millett has quickly grown into a leadership role, driving top-ranked sales performance while optimizing inventory management. His hands-on leadership style and passion for motorcycles have inspired his team and improved customer experience.

Hunter Mulligan

Procurement Lead | Klock Werks

Hunter Mulligan has driven supplier relationships and operational improvements, resulting in strong growth even in a challenging market. Known for his communication and analytical mindset, he brings teams together to execute major product initiatives.

Bryce Munselle

Sales Specialist | River City Pro Motorsports

Bryce Munselle has energized dealership operations with a hands-on leadership style and a passion for performance. He has helped improve processes, boost morale, and elevate customer experience.

Tyler Newman

Associate Vice President | Synchrony

Tyler Newman has driven significant dealership improvements by resolving operational challenges and unlocking more than $10 million in opportunity. His ability to translate complex systems into practical solutions has enhanced efficiency and dealer satisfaction.

Garrett Poll

Production Manager/Director of Photography | Young Powersports

Garrett Poll has played a key role in shaping the visual identity of Young Powersports, producing high-impact content that has generated millions of views. His creative direction has strengthened brand recognition and OEM partnerships.

Jacob Ray

Service Manager | Twin Cities Harley-Davidson

Jacob Ray transformed a struggling service department into a top-ranked, award-winning operation. His hands-on approach and commitment to his team have driven consistent excellence.

Kyle Reid

Vice President of Strategic Partnerships | VisionAST

Kyle Reid is helping bring advanced analytics and benchmarking to the powersports industry. His work enables dealers to make smarter, data-driven decisions that improve performance and profitability.

Linda Reinhart

Owner/Operator | Zdeno Cycle

Linda Reinhart has modernized and expanded Zdeno Cycle into a multi-faceted powersports destination. Her leadership has driven growth while preserving the dealership’s legacy and strengthening community engagement.

Cy Webber

Sales Manager | Simply Ride

Cy Webber has led major operational initiatives, including a successful DMS rollout that improved dealership-wide efficiency. His relentless work ethic and team-first mindset continue to drive growth and innovation.