Social Media

How are smartphones affecting your sales?

March 10, 2011

A customer looking at one of your bikes is also peering into his cell phone. You can assume he’s texting, e-mailing or using Facebook, right? Not always. More customers today are using smartphones as research tools inside stores. They’re using anything from barcode scanners for comparison of online... Read more »

Erik Buell’s latest project nearly ready to hit the street

March 8, 2011

EBR’s booth at Dealer Expo wasn’t conspicuous. There was no pomp and circumstance, bright lighting, attention-grabbing music or much else to announce the first-ever public viewing of Erik Buell’s new, consumer-ready sport bike. Part of that had to do with the fact that EBR (which stands for Erik... Read more »

If you’re looking for preowned inventory, don’t be scared of auctions

March 3, 2011

I attended my first powersports auction less than two weeks ago in Indianapolis. Man, it was fast. Being a car fanatic, I have watched Barrett-Jackson collector car auctions on TV many times, but those go slow in comparison. During wholesale powersports auctions, units generally sell every 18-22 seconds,... Read more »

Add these to your to-do list for Dealer Expo

February 14, 2011

If you’re planning to attend Dealer Expo this week, we’ve put together a couple items to add to your to-do list. Here they are, in no particular order: Want to check out the hottest products and services that will be showcased at Indy this year? Check our Jan. 17 and Feb. 7 editions for the Nifty... Read more »

The biggest news from the V-Twin Expo …

February 8, 2011

CINCINNATI — … has got to be Tucker Rocky’s renewed focus on the V-twin aftermarket business. Tucker Rocky President Steve Johnson told Powersports Business the national distributor is “pushing a restart button” on Biker’s Choice, its V-twin arm. The restart includes additional resources... Read more »

A supply-and-demand side effect for this summer?

February 1, 2011

Greg Heichelbech, the new Triumph North American CEO, brought up a topic repeatedly during the brand’s recent dealer meeting that should be uniformly addressed throughout the industry: Discounting. More specifically, steering the showroom floor conversation away from discounting and more toward the... Read more »

Make a customer a friend

December 30, 2010

Every week I get to talk to dealers like you. Whether I’m working on a story for the magazine or one of the Power Profiles, it’s great to have the opportunity to talk to our readership and hear anecdotally what’s going on in the industry, rather than just looking at statistics and general information. Lately,... Read more »

Nifty 50 entries pour in

December 16, 2010

For a couple weeks now, my e-mail inbox has been flooded with images and information about a variety of powersports products and services. There’s a wide selection to look at, from new units to motorcycle parts to apparel to dealer services and more. Each is an entry into Powersports Business’ Nifty... Read more »

Has the improbable happened?

December 7, 2010

Could you imagine a day when the average Harley-Davidson franchise dealership is selling over the course of a year more used units than new units? If this was just a year or two ago, that scenario probably would seem pretty far-fetched. But today, it’s probably reality. Sources who have a keen handle... Read more »

Identifying the dealer’s biggest need

November 29, 2010

If there is such a thing as a single, gaping hole in dealer services, I’m betting I know the area of biggest need. It has to be flooring on used units. Powersports Business is in the midst of a dealer survey that is looking extensively at offseason used unit purchasing, and I’m betting that of the... Read more »

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