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4th Invitational WHY WE RIDE charity trek raising funds

The 4th Invitational WHY WE RIDE to The Quail charity trek will take place May 3-5. The ride begins in historic Moorpark and takes riders to picturesque Pismo Beach, California, then moves into the wooded hillsides and gorgeous valleys of Paso Robles wine country, following along the most seductive road in California, and arriving at the beaches of Monterey in time for The Quail Motorcycle Gathering. All proceeds go to the Pediatric Brain Tumor Foundation. 

“Last year was a revelation,” said Bryan Carroll, producer of Why We Ride Films, the organizers of the event. “The number of people who participated, and the diversity, was really inspirational. Riders came from multiple states and countries as far away as Mexico and India.”

People of all stripes with a common love of motorcycle riding came together and took part, and that same wide array of participants are signing up this year as well. One-third of entrants for this year’s ride are new, building on word-of-mouth raving by past and returning riders and growing a community of like-minded people that feels like a large, extended family.

Of course, everyone loves a good cause, but the diversity of sponsors and participants really illustrates how the Hollywood, motorcycling and other communities have united to benefit those in need, namely children with serious medical issues. The ride has consistently doubled its raise every year, and this type of growth in funds raised is expected again this year. 

Participants in the charity ride enjoy a bevy of perks (in addition to the awesome ride), including cocktails and vittles at the WWR Riders Dinner, gift bags, special guest speakers and VIP access to The Quail Motorcycle Gathering, including a private ride to the event, exclusive parking and private lounge access. 

“Participants were really engaged last year,” said Bryan Carroll. “We had a lot of people with a lot of different backgrounds, and everyone really came together, had fun and bonded. We’re looking to build on that this year, then really ramp things up for next year’s big fifth-annual ride.”

Anyone interested in sponsorship of this charity ride can email: ken@riseaboveconsulting.com.

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