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Hoonigan releases ‘Battle BROyale’ feature (video)

Hoonigan Media Machine takes the lead to create a series of unique and engaging content featuring the all-new Can-Am Maverick X3 side-by-side vehicle.

As the creative driver behind the immensely popular Gymkhana viral film series, Hoonigan Media Machine brings its unique ability to attract massive audiences and keeping them engaged to each project. Led by Hoonigan Chief Brand Officer and Co-Founder Brian Scotto, the team announces a new viral video effort dubbed “Battle BROyale,” which features two, three-driver teams of Hoonigan and Can-Am-backed athletes batting for off-road supremacy in three extreme environments. This new video has been teased for a week, prior to its full official public debutchen1604.

Battle BROyale serves as natural and exhilarating method of delivering the performance traits of the 2017 Maverick X3 vehicle that naturally relates to intended audience. Hoonigan guru Ken Block captains one team with Ryan Kibbe and Justin Oquendo. BJ Baldwin anchors the other squad featuring Chris Forsberg and Dustin Jones. The six skilled pilots battle head-to-head in three unique settings, including an urban wasteland, taxing desert course and an abandoned golf course.


“Hoonigan Media Machine is an ideal partner to assist us in delivering engaging, adrenaline-filled, action-packed launch videos, starring the game-changing Can-Am Maverick X3 Turbo R side-by-side vehicle,” said Marc-André Dubois, director, Global Marketing, Can-Am Off-Road.


Hoonigan Media Machine kicked off the Can-Am Maverick X3 content series by producing the original vehicle launch video, which went public on Aug. 16. For the launch video project, Hoonigan Media Machine showcased its capabilities by creating compelling, authentic content to engage the masses, as well as leveraging its network of credible influencers across all social platforms, to directly connect with the intended audiences.


Combining Can-Am Off-Road’s industry leading technology and Hoonigan Media Machine’s ability to deliver state-of-the-art content ensures delivery of unique and engaging content, which properly highlights the featured line of exciting vehicles.


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