Brammo, Inc. has named Peter Anton director of digital media and marketing.
Anton's experience spans more than 20 years in technology, production, marketing, operations and executive management. Anton will be focused on digital strategy, as well as planning and implementing Brammo's digital media initiatives and social marketing activities.
"It is fundamental to Brammo's success that we continue to develop our outstanding reputation for digital marketing," Brammo CEO and founder Craig Bramscher said. "I am delighted that Peter Anton is joining Brammo and will be taking our digital media and marketing efforts to the next level."
Anton's experience includes tenures at various business units across Sony. He was also co-founder, president and CEO of TMINUS10, a Sony Broadband venture. Anton also served as senior vice president of Action Sports Properties for Sportnet, a division of the Wasserman Media Group. His responsibilities included management of content and editorial strategy and marketing and operations for all online action sports properties. Additionally, Anton was responsible for overseeing Studio 411, an award-winning action sports production and distribution studio.