Powersports Business announced that Yamalube has signed on as Premier Sponsor of the 2017 Powersports DEALER Seminars @ AIMExpo, the annual dealer educational sessions held during AIMExpo in Columbus, Ohio.
The Powersports DEALER Seminars, the largest and most comprehensive free dealer training sessions offered in the industry, annually attract hundreds of franchised and independent dealers from throughout North America. Yamalube over the past year has set itself apart from other lubricant brands by launching Yamalube Advantage, a 20-year, 5,000-hour, 100,000-mile lubrication limited warranty for use in Yamaha engines.
“It’s fitting that Yamalube has stepped up early in the game to offer their support of the Powersports DEALER Seminars @ AIMExpo as a Premier Sponsor,” said Powersports Business editor in chief Dave McMahon, who also managers the Powersports DEALER Seminars. “Dealers and their customers have been capitalizing on Yamalube’s reliability, dependability and durability in every segment of the powersports industry for the past 50 years. We appreciate their partnership and look forward to helping them celebrate with their old and new dealers alike during the seminars at AIMExpo.”
“For the past 50 years, Yamalube has dedicated itself to powersports and supporting the dealers in this space by ensuring a top notch product, product training, dealer awareness and technical assistance, much in the same way AIMExpo has supported the dealers,” said Jonathan Frank, marketing manager, Customer Support Group, Yamaha Motor Corporation, U.S.A. “We felt it was extremely important to bring enhanced product training and awareness to the dealers who are in attendance at AIMExpo. By becoming a Premier Sponsor of the Powersports DEALER Seminars @ AIMExpo, this gives us the platform to do that.”
The 2017 Powersports DEALER Seminars @ AIMExpo will be held September 21-22 at the Greater Columbus Convention Center in Columbus, Ohio.