The Bonnier Motorcycle Group has promoted Pete Peterson to editor of the Dirt Rider media brand, it was announced by Andy Leisner, vice president, group publisher. Peterson’s new role will see him lead the brand in its continued evolution of content development and distribution. In addition, associate editor Kris Keefer was promoted to senior test editor at Dirt Rider. These promotions are effective immediately.
“With Peterson’s years of experience, incredible skillset and passion for motocross and off-road motorcycling, he was the obvious choice to lead Dirt Rider,” said Leisner. “He has proven his abilities managing different content categories for us, and he will now oversee all content creation and distribution through digital, print, video and our social-partner channels.”
Peterson has been at Dirt Rider for 10 years.