KTM Sportmotorcycle U.K., the largest European motorcycle manufacturer, is relocating its U.K. headquarters to Silverstone Park in Towcester. KTM’s new headquarters will also be home to its Husqvarna motorcycle brand when it completes the move in April. The new location is in a high-performance technology and motorsport business estate.
The Austrian-founded company is busy fitting out more than 13,000 square feet of property at Silverstone Park to include offices, brand rooms, a conference suite, workshops, an internal bike wash facility and a sales and marketing center to work with its 38 dealerships across the U.K.
“Everything about … Silverstone Park is right for us. We are responsible for two quality premium brands that are growing rapidly, and we want to present ourselves in a way that reflects our position in the market, which we can’t do in our current location,” said Matt Walker of KTM Sportmotorcycle U.K.