Mountain Sports Distribution is new partner
Divas SnowGear and Mountain Sports Distribution announced their newly formed partnership for exclusive distribution in Canada. Divas SnowGear is a line of attractive, technical, functional and fashionable women’s snowmobile riding apparel.
“Mountain Sports Distribution is a specialty snow distributor focused on the snowmobile industry, who we are confident will be able to grow our brand for years to come,” said Wendy Gavinski, president and founder of Divas SnowGear. “We’ve kicked off our relationship and have quickly learned our goals and personalities match perfectly.”
Mountain Sports Distribution, located in Golden, B.C., immediately identified DSG as a line that adds tremendous value to their already strong snowmobile offering.
“Aligning ourselves with a strong brand of women’s-specific snowmobile apparel along with an emerging technical line using Polartec NeoShell fits perfectly with our goal of being on the forefront of the snow segment of powersports in Canada, adding more market share and offering a strong women’s line to support the rapidly growing women’s snowmobile segment,” said Chuck Gorton, owner of Mountain Sports Distribution.
“We are equally as excited about this partnership, knowing the strength in Mountain Sports Distribution in their market,” Gavinski said. “With their help, we can keep our focus on manufacturing the most fashionable, functional outerwear for women. We are extremely confident the dealers and end consumer will see the passion both parties put forth in keeping up with the evolution of our niche market.”
The 2016-17 Divas SnowGear line is available now for dealer pre-booking and will be available to the public in the fall of 2016.