After posting record retail sales for the month of January, Triumph started 2015 as the top selling European brand in North America. The result is based upon motorcycle unit sales in the on-road and dual-sport categories for the U.S. and Canada.
January 2015 retail sales rose 66 percent in the U.S. and an extraordinary 379 percent in Canada as compared to last year. Triumph dealers also outsold a Japanese competitor in the month.
“Triumph achieved a combined 82-percent increase in year-over-year retail sales in North America in January. This record month for the Hinckley-era Triumph would not be possible without the hard work of our dealers,” said Matt Sheahan, COO of Triumph Motorcycles America. “The results clearly state that Triumph is a growth brand, and consumers continue to be attracted to our distinctive British styling with modern technology on our bikes.”