BRP has named 17-year veteran Alain Villemure as vice president and general manager of its Outboard Engine division. He will be responsible for all outboard engine-related activities, including product development, manufacturing operations, as well as North American sales, marketing and aftersales.
Villemure is currently leading the Vehicle Development and Manufacturing Operations division that includes all vehicle-related development, manufacturing operations and supply chain management of Ski-Doo snowmobiles, Sea-Doo PWC and boats as well as Can-Am ATVs, side-by-sides and roadsters. Villemure begins his new role on Sept. 4.
“The Evinrude brand has been and continues to be a great contributor to BRP’s success,” president and CEO José Boisjoli said. “With Alain at the lead of this new division and with the investments we made last year to integrate product development and manufacturing under one roof, we are well positioned to bring the brand to another level and continue to enhance consumer experience.”