Yamaha to distribute Divas SnowGear
Divas SnowGear announced that it has partnered with Yamaha Motors USA for Yamaha to distribute its line of women's snowmobile riding apparel.
The Divas SnowGear line was developed after founder Wendy Gavinski grew frustrated with the lack of options for female riding gear at dealerships. The line will be available through Yamaha dealers beginning this fall.
"The goals of aligning ourselves with an established distributor and the gap that Yamaha needed to fill in their women's offering make a perfect fit for both parties," Gavinski said.
"Divas SnowGear fits right in line with our mission of satisfying our customers and exceeding their expectations with products of superior quality, unmatched performance and extraordinary value," added Robert Orr, Yamaha's U.S. Parts and Accessories product planning supervisor.