More than 150 manufacturers were on hand to unveil their latest products at the Tucker Rocky Dealer Show that ended Monday at the Frisco (Texas) Convention Center north of Dallas.
Several brands unveiled their new clothing designs, including Answer, MSR, River Road, Speed and Strength and Firstgear. Industry vendors including 50 Below, ADP Lightspeed, PowerSports Network, Rojo and ZiiOS presented their services to the dealers in attendance.
“The week has been outstanding,” Tucker Rocky president and COO Steve Johnson told Powersports Business on Sunday. “We’ve had more dealers come, and there’s more enthusiasm right now with our reps. It’s been an outstanding show for us – really good.”
Check out the September edition of Powersports Business for more coverage of the Tucker Rocky Dealer Show.