Social Media

Harley retains branding firm for apparel boost

July 8, 2011
Filed under Features

Harley-Davidson has retained New York-based Graj + Gustavsen, an integrated branding firm known for building consumer brands, to advise the company on strategic branding initiatives relating to the brand’s apparel and apparel-related accessories.

“A true pioneer and one of the most recognized and beloved brands in the world, Harley-Davidson is a unique lifestyle brand with a strong sense of community among its consumers,” said Simon Graj, founding partner of G+G. “We are thrilled to be working with them to build on the tremendous strength of the brand.”

  • For more of the latest news, click here.
  • To see the contents of the current print issue of PSB, click here.


Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar!