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Harley retains branding firm for apparel boost

Harley-Davidson has retained New York-based Graj + Gustavsen, an integrated branding firm known for building consumer brands, to advise the company on strategic branding initiatives relating to the brand’s apparel and apparel-related accessories.

“A true pioneer and one of the most recognized and beloved brands in the world, Harley-Davidson is a unique lifestyle brand with a strong sense of community among its consumers,” said Simon Graj, founding partner of G+G. “We are thrilled to be working with them to build on the tremendous strength of the brand.”

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