American Suzuki’s PR Agency Questus hired John Howell as account director for American Suzuki Motor Corporation. Howell will oversee the day-to-day responsibilities associated with the account, including public relations and market analysis. He will also be working with Suzuki to develop advertising strategies. In addition, Howell will focus on supporting Suzuki’s various media relationships.
Prior to his new position, Howell worked for a number of publishing companies in the powersports industry including Hi-Torque Publications, Source Interlink and Transworld Media.
“The media landscape has changed, which necessitates new thinking on how to communicate with customers,” Questus Co-Founder Jordan Berg said in the press release. “Howell’s unique experience as an editor and associate publisher allows us to dive deeper into how industry publications affect the customer sales experience. He also brings a high level of expertise in the powersports industry, which will help reignite Suzuki’s PR and advertising efforts.”
Suzuki Communications Manager Steve Bortolamedi stated, “With the addition of John Howell to the Suzuki Communications team at Questus, we are excited to elevate our PR group to that same class-leading level. John has vast industry knowledge and product experience that will be an incredible asset to Suzuki and our business partners.”