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Annual survey delves into consumers’ helmet satisfaction scores

Helmet manufacturers are doing a better job than ever before at satisfying customers, who are increasingly opting to make their buying decisions online. Those are the conclusions from the J.D. Power and Associates’ 2009 Motorcycle Helmet Satisfaction Study.

The survey of more than 4,600 consumers found no change in the three top helmet brands in terms of customer satisfaction from a year ago. Arai, Shoei and Icon again placed first, second and third, respectively, in the annual survey.

The industry as a whole scored 766 on a 1,000-point scale, the highest in the survey’s history. This year’s industry average is 5 points higher than a year ago and 31 points higher than two years ago.

The study measures the overall satisfaction of motorcyclists with their new helmet by examining 11 key areas: quietness, ventilation/air flow; de-fogging; face shield ability to keep wind out; face shield ability to resist scratching; ease of replacing face shield; scratch resistance of shell; color/graphic design; weight; ease of fastening the strap and comfort/fit.

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