Harley-Davidson Motor Co. has developed a tool it hopes will lead to more mentoring among bike riders.
The company recently showed off “Share your spark: A guide to mentoring,” which includes a DVD showcasing tips on how to become or find a mentor, stories from successful mentoring experiences and a planning and reflection guide.
“The mentoring experiences is empowering for both parties involved,” Leslie Prevish, Harley-Davidson’s market outreach manager, said in a press release.
Although the new mentoring program is not just for women, Prevish notes the company’s research shows many women have expressed their desire to find a mentor.
For more information about “Share Your Spark,” www.harley-davidson.com/womenriders.Click here for reuse options!
Copyright 2009 Powersports Business