Tucker Rocky Distributing endorsed an agreement with Mark Bocek of the Ultimate Fighting Championship to promote its new proprietary street apparel brand Speed And Strength, reported Tucker Rocky.
Bocek’s reputation will help promote the brand considerably, notes Bruce Parker, president of Parker Synergies.
“As five-time Canadian champion, Mark Bocek is recognized as a fierce competitor and one of the world’s most respected fighters,” Parker said in the release. “Mark and his competitive association with the Ultimate Fighting Championship will be an innovative marketing initiative and a tremendous emotional component for the Speed And Strength brand.”
Steve Johnson, president of Tucker Rocky Distributing, added, “The initial launch of Speed And Strength has been tremendous. There has been an immediate acceptance of Speed And Strength on every level and we expect to build on that momentum with exciting programs like this.”