Viper Motorcycle Co., a wholly owned subsidiary of Viper Powersports, announced the hiring of new CFO Peter Anton, a company press release stated.
Anton has 10 years of experience in the custom motorcycle industry and was the CFO for Big Dog Motorcycles for about five years as well as other similar positions in the powersports industry.
Viper CEO John Silseth said qualified personnel are joining the company because, “they recognize Viper is uniquely positioned for strong growth in the industry."
John Huffman and Cindi Todd also will be joining the team. They will teach sales techniques, financial programs and develop dealers nationally as well as promote Viper Motorcycles at selected bike rallies.