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Harley-Davidson loses trademark case in Mexico

Harley-Davidson lost a court case to businessman Alberto Lenz over the ownership of the trademark Sportster, according to the newspaper La Jornada.

Lenz’s attorney says H-D will have to pay 40 percent of the sale price of each Sportster motorcycle with the name that has commercialized in Mexico since 1989. However, the total amount owed to Lenz is still undecided.

Four years ago H-D declined to purchase the rights to Sportster for $100,000 and pleaded revocation of the mark in order to use it.

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