Service Providers
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Digital marketing: What to expect in 2017
As 2016 winds it’s way down we can look back at various mobile strategies and developments with a clearer vision.…
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Benefits of a PDS certified DMS
In my October blog post, I touched on the introduction and initial rollout of Powersports Data Standards to our industry.…
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2017 Digital Marketing Trends
The year is winding down, and it’s time to start thinking about your digital marketing strategies for 2017! With mobile…
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Craiglist changed. Buyers won’t.
It was bound to happen. Not only did Craigslist announce that they will be charging $5/ad for motorcycles, but as…
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The market researcher’s dilemma
“What enables the wise sovereign and the good general to strike and conquer, and achieve things beyond the reach of…
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What makes a customer buy
How do today’s customers make the decision to buy or not to buy? It can seem so random, and that’s…
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Working across the aisle — Part One
Regardless of your political views, no one can deny that these past few months have been tumultuous. Many powersports dealers…
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Tips to make the holidays mobile
Like it or not the holiday shopping frenzy is upon us. No doubt your dealership has already planned sales, an…
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“Sorry, we don’t have a chip reader.”
Is this the message you greet your paying customers with at your dealership? You may occasionally encounter this line during…
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Creating a transparent dealership
Do shoppers trust your business? If they don’t, you could be losing out on business. The 2016 Dealership Action Report…
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