Home » Blogs » From the Editors (page 2)

From the Editors

Social media: Reaching new audiences

By Kate Swanson

In February, managing editor Liz Keener wrote a blog post on encouraging younger generations to ride. It’s important for the powersports industry to expand and cater to individual customer’s needs. A 22-year-old will approach buying a new motorcycle from a different standpoint than a 42-year-old. Understandably, the same 22-year-old may also find out about the dealership or sale from a ...

Read More »

Are bikini bike washes limiting your customer base?

By Liz Keener

I often look at dealership e-newsletters and think, “I can’t be the only one.” There’s no way I’m the only female receiving this e-newsletter who’s not excited about the upcoming bikini bike wash. Sure, most of your customers are probably men, many of whom may be amped up about the bikini bike wash. But trust me when I tell you, ...

Read More »

Increase add-on sales with package deals

By Liz Keener

My husband and I wandered into a furniture store yesterday, and a salesman met us near the door to ask if we were looking for anything in particular and to inform us about the current promotions and specials. One such sale the store had was on its complete sets. Many furniture stores are well known for these package deals. Interested ...

Read More »

Reassessing your market

By Liz Keener

When was the last time you took a long, hard look at your local market and who you should be marketing to? Was it before Y2K? When three-wheel ATVs were still on the market? When “Star Wars” was just hitting theaters? When The Beatles were starting to make a name for themselves? Markets are constantly changing. As businesses move in ...

Read More »

What are we doing to encourage younger generations to ride?

By Liz Keener

When interviewing a dealer recently, the topic of younger riders came up. He felt that as an industry, we’re not doing enough to encourage new, younger riders. Unfortunately, I think he’s right. As someone who just recently became a 30-something, I feel like had I not grown up around motorcycles and had I not joined the industry, nothing would compel ...

Read More »

Nifty 50 contest continues to gain momentum

By Liz Keener

It’s inevitable every year. Right around July or August, someone from an aftermarket company emails our sales team or me about the Nifty 50 application. Many times that person heard about Nifty 50 from someone else, or saw the logo on their competitor’s website, and he or she wants to know how to make the list the following year. Of ...

Read More »

Where are your website links leading?

By Liz Keener

We’re all guilty of becoming lax from time to time. We forget to do certain tasks because not doing them won’t make the world come to an end, and there are more pressing issues to attend to. However, too many of us have become lax with our websites. It’s there; we know it works, and whomever we pay to keep ...

Read More »

Ho, Ho, Ho? Dealers quick to push holiday promotions

By Liz Keener

When I went to Target on Sunday and found Christmas stockings, ornaments and faux pine trees staring me in the face, I felt a rush of anxiety, as I thought of the 10 million things I have to complete before Dec. 25. However, when I started seeing holiday-themed dealership e-newsletters this week, I was beyond elated. Why the different reactions? ...

Read More »

Your partners are listening, so speak up

By Liz Keener

As I’ve been attending shows and writing stories lately, the theme that keeps coming up is, “We’re listening.” So many aftermarket suppliers lately have been explaining their new product, package, POP, or SKUs by saying that they listened to the dealers, and they made changes. And every time that brings a smile to my face. We’re all in this game ...

Read More »

Positivity proves how far we’ve come

By Liz Keener, Managing Editor — Powersports

If I haven’t been out and about at industry events lately, I’ve been on the phone with dealers, aftermarket suppliers, service providers and OEMs, and I can’t help but come away from nearly every conversation with a smile on my face. I joined this industry four years ago this month, and I remember how gloomy it was at the time. ...

Read More »