Let’s face it, times have changed, and the way we grow has changed also. That customer coming through your door is more important than ever. And even more important is making sure they return. They are the lifeblood of your business, and without them, you don’t exist.
Just because your methods worked before doesn’t mean they work now. Your leadership team has to look at other ways to grow a profitable, sustainable business. All departments need to help each other: one for all, all for one, and you need leadership that harnesses this.
What’s your plan? Where are you going to start? How are you going to get there? Let’s start with the three A’s: autonomy, accountability and achievement.
You can have the best thought-out plan and have it fail miserably if your team and its leaders haven’t been trained properly. That’s autonomy: Can they work on their own with a clear understanding of what is expected of them? Do they understand what their duties are, how important they are to the overall success of the team, and how to accomplish what needs to be done on a daily basis?
Is there accountability for what is being done and for what is not being done? Lack of accountability is one of the great problems businesses all face on a daily basis, and it also is one that should not happen, period. Accountability is one of the great motivators. It provides a framework for individuals’ desires to excel and to grow. An accountable, motivated team member is a great example to others always, and that is who you want on your team, and that is who you want as a leader.
Without accountability you will find a poor work ethic and low motivation in even the best of your team members. You will have smaller sales, fewer profits and fewer return visits from those customers that make it all happen, and building that profitable, sustainable business with that great plan will get a lot harder to accomplish.
Profitable business growth even in less than stellar economic times is achievable. It takes hard work, and it takes openly and honestly looking for new ways to approach and accomplish what needs to be done. You need a well-trained team that can work with autonomy and is accountable for what they do. You need your managers to be the leaders who empower, mentor and pass their knowledge onto others.
This is the foundation, this is where you start, and this is where you plan. Achievement will follow, and you will succeed.
Next time around I’m going to give you an idea that will grow your business. It will take all your departments working together as a team, being able to work with autonomy and being held accountable. The best part is it’s not going to cost you a dime, just a little bit of time.
“It is not only what we do, but what we do not do, for which we are accountable.” ~Moliere