Big Dog Motorcycles Claims Victory in Trademark Dispute

Big Dog Motorcycles, LLC, is claiming an initial victory in a trademark dispute with Big Dog Holdings, LLC, a company that designs, develops and retails T-shirts and other clothing with graphic designs usually featuring a dog.
Judge John W. Lungstrum of the U.S. District Court for the District of Kansas ruled the use of Big Dog Motorcycles in the company’s business endeavors, which include motorcycles, parts, accessories, apparel and collectibles, does not infringe upon Big Dog Holdings’ marks, does not cause confusion in the marketplace, and does not constitute unfair competition. The ruling allows Big Dog Motorcycles to continue designing and distributing a line of apparel through its authorized dealers.
Founded in 1992, Santa Barbara, Calif.-based Big Dog Holdings LLC retails apparel, stationary, stuffed animals and pet products from approximately 190 stores nationwide.
Wichita, Kansas-based Big Dog Motorcycles, LLC, was founded by Sheldon Coleman in 1994. The company’s motorcycles, built in a 175,000-square foot facility, are retailed at approximately 100 dealerships across the country.

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