Dealer adding five pre-owned only shops
Lucky Penny Cycles, which sells pre-owned motorcycles of all brands and is part of the Calculated Risk Motorcycle Group family of dealerships, will expand with five new locations in Texas by 2019. The Lucky Penny Cycles brand opened its first store in Bedford, Texas, in 2016 as part of Calculated Risk, which owns and operates six Harley-Davidson dealerships, including Texas Harley-Davidson, the largest H-D dealership in Texas. Lucky Penny Cycles will be adding locations in DFW, Houston, San Antonio and Austin.
The Lucky Penny brand provides quality pre-owned motorcycles at an affordable price with a fast, convenient and easy buying experience. “The concept has proven successful,” said Calculated Risk’s Neil Noble. “The Bedford location has allowed us to prove the Lucky Penny concept. Demand has been strong, and we feel there is tremendous opportunity for us to satisfy the consumers’ growing demand for quality pre-owned motorcycles. The time is right for the brand to grow.”
The current Lucky Penny Cycles location in Bedford has a 18,000-square-foot showroom and features brands such as Harley-Davidson, Kawasaki, Indian, BMW, Honda, Suzuki, Ducati, Yamaha, Can-Am, Big Dog, American Ironhorse, Triumph, KTM and more. The store also features t-shirts, hats and other items featuring the popular Lucky Penny Cycles logo.
In addition to its motorcycle dealerships, Calculated Risk offers comprehensive dealership consulting, real estate investment and development expertise, and talent development services. The Calculated Risk team has overseen six ground-up builds and five remodels/expansions. In addition to adding to its Lucky Penny locations, the team is overseeing an expansion on Roughneck Harley-Davidson in Longview, Texas, which will double the size of its current showroom. Calculated Risk President and Owner Adam Smith currently serves as the 2018 Harley-Davidson Dealer Advisory Council president, representing the approximately 675 Harley-Davidson dealers across the nation.
