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Buffalo Chip giving away customized bike and guitar during Sturgis Rally

News release

The Sturgis Buffalo Chip has unveiled what it is referring to as The Ride of Your Life — a motorcycle and guitar prize package to be given away on stage during one of the largest music events in the history of motorcycling in its annual Sturgis Rider Sweepstakes. One lucky winner will ride home on the black and gold 75th-rally anniversary-themed Victory Gunner customized by renowned builder Cory Ness with its own matching Epiphone Sheraton II guitar after this year’s historic celebration. The matched set was recently revealed to the public at Daytona Bike Week and exhibited in the Victory Motorcycle factory display at the Daytona International Speedway. The highly anticipated annual sweepstakes offers anyone over 18 a chance to ride away on one of the most sought-after motorcycles of the year. Entering the sweepstakes is easy and can be completed by filling out the form online at

“The Buffalo Chip Sweepstakes bike and guitar is the definitive prize package every year,” said Rod Woodruff, President of the Sturgis Buffalo Chip. “This year we chose a Victory Gunner because of its flawless design and nothing rides like a Victory. The matching Epiphone guitar speaks to our rock n’ roll roots and the pair represents what the Buffalo Chip is all about. Someone is going to go home on the ride of their life with an amazing story to tell.”


Cory Ness of Arlen Ness Enterprises designed and created this year’s sweepstakes bike utilizing a 2014 Victory Gunner. The one-of-a-kind low-profile, hot rod features a solid pro-stock rear section, a stout front end, loads of rock ‘n’ roll gold accents and is chock-full of distinctive custom Ness parts.

“I really wanted to give the sweepstakes bike a distinctive look,” says Cory Ness. “Since this is such a special year; the bike had to be awesome.”

“The fans of the Sturgis Buffalo Chip embody our love for music and motorcycles,” said Reid Wilson, Victory Motorcycles Marketing Director. “We want to give them a ride and guitar that embodies engineered perfection and elegant styling and speaks the language of Rock n’ Roll. It’s an honor to award one fan with this ultimate Buffalo Chip keepsake.”

The matching top-of-the-line Epiphone Sheraton II guitar combines perfect semi-hollow body tone with impeccable classic Epiphone styling. Blues legend John Lee Hooker once described the stock model Sheraton II as “an out-did 335,” which makes the beautiful binding, gold hardware, and mother of pearl and abalone inlay on this mahogany and rosewood custom guitar all the more impressive.

Those interested in winning this special prize package can register both at and at participating Rider Friendly™ Businesses. The Sturgis Buffalo Chip will randomly select eight finalists to appear on its main stage during Victory Motorcycles Night on Wednesday, Aug. 5 where one will be awarded the coveted bike and guitar in front of the thousands of Sturgis Buffalo Chip concert-goers.

Partners who made the 2015 Sturgis Rider Sweepstakes possible include Victory Motorcycles, Arlen Ness Enterprises, Epiphone Guitars and AMSOIL.

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