Ducati showing growth in China
The motorcycle marketplace in China remains lackluster due to governmental policies that ban or restrict the use motorcycles in more than 200 cities.
That said, Ducati China’s dealer network has expanded to eight dealerships in eight cities (Shanghai, Beijing, Chengdu, Chongqing, Haikou, Kunming, Shenyang and Macau) and helped Ducati sell a record of more than 45,000 motorcycles in 2014. Cristiano Silei, vice president of sales and marketing at Ducati Motor Holding, made the announcement during the Ducati lineup unveil at EICMA.
The top-selling Ducati bikes are the Diavel and Monster 795. A special edition Monster 795 ABS Corse Stripe also has been a hit. Multistradas also have found success with high-end consumers looking to take long journeys on their bike.
The Thailand-assembled Hypermotard and Hyperstada, along with the 899 Panigale, also figure to provide a sales boost for Ducati China.
The Scrambler, meanwhile, is likely set for showrooms in the fourth quarter of 2015.
