BY LAUREN LABUNSKY The holidays are a busy time for everyone. For businesses, it’s also a time of year to maximize the opportunity to draw in holiday shoppers. Are online ...

BY LAUREN LABUNSKY If you haven’t incorporated voice assistants into your daily life yet, chances are it won’t be long before you do. According to a recent study, 70% of ...

BY LAUREN LABUNSKY In today’s world, nearly everyone walks around with a smartphone day to day. In most cases, these devices make it possible to track the user’s location using ...

BY LAUREN LABUNSKY We often call dealership websites their “online showroom,” because in today’s digital-first world that is really what they are. Prospective customers are more likely to visit your ...

BY LAUREN LABUNSKY While Google is not the only search engine that exists – and there are certainly other search engines that are important to optimize for and advertise on ...

BY LAUREN LABUNSKY As the world’s most popular social media platform, Facebook presents a huge opportunity to reach targeted customers who have demonstrated a likely interest in the units you ...

BY LAUREN LABUNSKY For years, statistics have shown that people are shifting from desktop computers to mobile devices when accessing the Internet. The increased use of mobile devices has only ...

BY LAUREN LABUNSKY When a customer walks into your dealership, it’s easy to find out what type of unit they are interested in. A member of your sales team can ...

BY LAUREN LABUNSKY Any dealer will tell you that customer experience is key to running a successful business. The way you treat your customers can make the difference between earning ...

BY LAUREN LABUNSKY Traditional advertising methods can feel like tossing a coin into a fountain, with only a hope and wish that things turn out the way you hope. Digital ...