BY LAUREN LABUNSKY We often call dealership websites their “online showroom,” because in today’s digital-first world that is really what they are. Prospective customers are more likely to visit your ...

BY LAUREN LABUNSKY While Google is not the only search engine that exists – and there are certainly other search engines that are important to optimize for and advertise on ...

BY LAUREN LABUNSKY As the world’s most popular social media platform, Facebook presents a huge opportunity to reach targeted customers who have demonstrated a likely interest in the units you ...

BY LAUREN LABUNSKY For years, statistics have shown that people are shifting from desktop computers to mobile devices when accessing the Internet. The increased use of mobile devices has only ...

BY LAUREN LABUNSKY When a customer walks into your dealership, it’s easy to find out what type of unit they are interested in. A member of your sales team can ...

BY LAUREN LABUNSKY Any dealer will tell you that customer experience is key to running a successful business. The way you treat your customers can make the difference between earning ...

BY LAUREN LABUNSKY Traditional advertising methods can feel like tossing a coin into a fountain, with only a hope and wish that things turn out the way you hope. Digital ...

BY LAUREN LABUNSKY There is no better way to assess a prospect’s likelihood to buy than to see what actions they take in their customer journey. From a digital standpoint, these ...

BY LAUREN LABUNSKY The world of marketing today is highly driven by content. “Telling a story” is often the advice given when it comes to social media channels, blog posts, ...

BY LAUREN LABUNSKY Over the summer we talked about how Marketing Automation accelerates the efficiency of email marketing, but it would be doing the service an injustice if we stopped ...