Harley-Davidson Softail motorcycles combine modern power and technology with authentic American styling to offer a pure riding experience. New for the 2021 Softail line, the Street Bob model receives a ...
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Harley-Davidson reveals 2021 model lineup; Pan-America gets Feb. 22 launch
Harley-Davidson offers motorcycle riders more performance, style, technology and freedom for the soul in 2021. Highlights of the line include the gritty Street Bob 114 and restyled Fat Boy 114 ...
Read More »Harley-Davidson’s Serial 1 announces e-bike demo tour
After recently announcing the unveiling of its debut model lineup, Serial 1 has now announced dates to test its e-bikes in person. Although the dates are Florida-centric for the time ...
Read More »Harley-Davidson completes ‘Rewire’ strategic plan, announces reveal of next-step ‘Hardwire’
Harley-Davidson has announced it has completed “The Rewire” – the critical overhaul of its business – setting a strong foundation for “The Hardwire,” the company’s 5-year strategic plan to deliver ...
Read More »Milwaukee Bucks Foundation, Harley-Davidson donate to Hunger Task Force: report
At the start of a new NBA season, the Milwaukee Bucks Foundation and Harley-Davidson Foundation have announced a $43,590 donation to Hunger Task Force in Milwaukee. For the second consecutive ...
Read More »NPA HDFS auction allows for year-end inventory ramp-up
While the Christmas shopping clock is ticking, there’s plenty of time to get inventory for your depleted showroom floor. National Powersport Auctions (NPA) will be hosting a Harley-Davidson Financial Services ...
Read More »Harley-Davidson to debut 2021 products Jan. 19 during digital event
Throughout Harley-Davidson's 118-year history, the brand has never before brought the entire world together to experience the debut of all-new Harley-Davidson motorcycles. But on Jan.19, 2021, that all changes as ...
Read More »Harley-Davidson Powertrain Operations building adds 8,400 solar panels: report
While Harley-Davidson continues to implement new and innovative ideas as part of its “Rewire” corporate strategy to become more competitive within the powersports industry, renewable energy has been a focus ...
Read More »Ducati confirms new e-bike lineup
Ducati's 2021 e-bike lineup. Is the e-bike race on?A mere weeks after Harley-Davidson unveiled its plans to produce the Serial 1 e-bike, Ducati is announcing its own e-bike lineup. Ducati ...
Read More »Terry Vance dishes on the Harley-Davidson/Vance & Hines breakup: Thunder Press
Thunder Press, a Powersports Business sibling magazine, has an exclusive interview with Terry Vance following news that Harley-Davidson was ending its two-decade factory race team relationship with Vance & Hines ...
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