dealers
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Dealers
Brendan BakerNovember 6, 2024
NPDA launches Powersports World streaming TV channel
The National Powersports Dealer Association (NPDA) has announced the launch of Powersports World, a free digital TV channel devoted exclusively…
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e-bike
The StaffNovember 5, 2024
Yamaha pulls out of U.S. e-bike market
In a recent letter to its dealers, Yamaha Bicycles announced it will pull out of the e-bike business in the…
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Features
The StaffNovember 5, 2024
Turning audience behavior into actionable insights
Cycle Trader analyzes its 2022−2024 site analytics and turns this information into actionable insights and practical tips for dealers to…
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Harley-Davidson
Kevin DukeAugust 28, 2024
Opinion: Harley’s DEI and overseas production turmoil
In July, the Harley‐Davidson Homecoming Festival celebrated the 121st anniversary of the revered Motor Company. It was a feel‐good party…
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Latest News
Madelyn PeggAugust 15, 2024
Director of marketing discusses digital promotion
Team Powersports hosted a Can-Am, Spyder, and Ryker On-Road Demo Ride Experience, and the event was 40 percent booked before…
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Yamaha
The StaffAugust 1, 2024
Yamaha adopts recycled steel for motorcycle packaging frames
Yamaha expands the use of steel sheets produced by electric furnaces to progress toward its goal of carbon neutrality with…
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Dealers
The StaffJuly 25, 2024
Team Husqvarna Amateur Racing program elevated with new Dealer Support program
An exciting feature of this program is that it allows dealers to select and support a number of amateur riders…
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Honda
The StaffJuly 16, 2024
Honda enables real-time dealership inventory feature
The shopping experience for Honda's retail powersports customers just got better as the company recently announced an enhanced real-time dealership-inventory…
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Features
Madelyn PeggJune 18, 2024
Dealers develop destination locations to enhance customer experience
David and Alex Isaacs run two dealerships in Tennessee while they raise their 16-month-old toddler and newborn. The spouses know…
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Dealers
The StaffJune 4, 2024
Study: Triumph dealers ranked No.1 for providing service appointments
Triumph Motorcycles was ranked first of 27 powersports brands in Pied Piper’s 2024 PSI Service Telephone Effectiveness (STE) Study, which…
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