Driving Service Department Sales

What is a service department tool that can increase service and PG&A revenue plus build customer rapport?
What are examples of common menu services?
How can a dealership more effectively maximize its technicians’ times?
Those questions and others will be delved in during the Powersports Business Conference & Expo seminar on improving service department profitability. Steve Jones, general manager of Gart Sutton & Associates, will lead the seminar that will examine service reception checklists — key for not only sales but dealership protection — and typical menu services, like tune-ups, tire changes, fork sales and transmission repairs.
Jones also will delve into ways to maximize technicians’ time, including the proper utilization of “C’ techs and developing a process to pull parts.
The seminar also will provide service department profitability benchmarks, including technician efficiency, productivity and proficiency.
To learn more about the key verbal and nonverbal buying signs, make plans to attend the Powersports Business Conference & Expo. Under the theme of “Profit Xcelerator,” the two-day training event will be held Monday and Tuesday, Aug. 31 and Sept. 1, in Indianapolis. It will follow the Indianapolis MotoGP, an event that drew more than 90,000 motorcycle racing fans in 2008 in addition to a large dealer audience.
Profit Xcelerator will feature seminars from not only Roller but other leading training consultants and industry officials. Each day, two tracks of seminars will touch on a number of key dealership profit centers, including parts and accessories, preowned, service department and new unit sales.
Industry leaders and dealers also will be featured on panels that will explore several timely issues, including e-commerce and marketing.
The Powersports Business Conference and Expo also will include nearly 14,000 square feet of exhibition space for leading industry suppliers.

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