The new policy requires that Smooth Industries products be advertised at a price that meets or exceeds MAP. The policy went into effect on August 1 and it applies to all forms of advertising, including TV, radio, magazine, online sales, direct mail and catalog. Dealers who are currently in violation are being contacted and asked to update their prices to FULL MSRP. Once customers have been contacted, they will have 7 days to comply or risk suspension.
“We think that this policy is fair to everyone involved and will help to protect the value of our products for our customers and ultimately the Smooth Industries brand,” said Mike Koger, Founder and President of Smooth Industries, LLC. Bottom line, we hope all dealers would want to make full margin on all Smooth Industries products.
For a copy of the Smooth Industries policy, email firstname.lastname@example.org. The policy is also available through both Tucker Rocky and WPS’ dealer portals.