MAG Europe adds Shorai batteries to lineup

Battery manufacturer Shorai Inc. announced that has it has signed an exclusive U.K. distribution contract with Motorsport Aftermarket Group (MAG) Europe.

Shorai’s LFX batteries will be available through MAG Europe’s distribution network, currently serving more than 450 dealerships in the U.K.

“Shorai’s LFX battery technology really speaks for itself in terms of benefits to end users, and we’re glad to see a quickly growing number of globally recognized distributors, such as MAG Europe, promoting these benefits to their dealers for consumers. MAG Europe’s leading market share in the United Kingdom puts Shorai in a prominent position for extended new customer exposure,” said James McCormick, president and CEO of Shorai. “Through our new relationship with MAG Europe, we anticipate a significant impact within the U.K. market.”

“Shorai LFX batteries are a great fit to our existing range of products,” said MAG Europe’s managing director Robert Brinkmark. “We have been supplying industry leading brands through the U.K. dealer network since 2003 and having Shorai should really help expand the scope of our operation. The technological advances and lighter weight of Shorai batteries will help with our expansion into the sport bike and powersports markets as well.”

As part of Shorai’s expanding business objectives to secure a larger presence in the overall motorcycle battery marketplace, this announcement comes as one of the first steps in achieving that goal. Shorai is currently the top supplier of lithium starter batteries to the global powersports market and is leading the conversion from traditional lead-acid batteries to their lighter, more efficient and higher performance lithium starter LFX batteries.

Shorai’s LFX batteries save an average of 2-3 pounds for dirt bikes, 6-8 pounds for street bikes and 10-20 pounds for touring and cruiser bikes. Shorai makes nearly two dozen battery options designed to fit street, dirt, touring and cruiser motorcycles, scooters, ATVs, personal watercraft, riding lawnmowers and utility vehicles.


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