Sept. 6, 2010 – Aftermarket Digest

ADP Lightspeed integrates with Parts, Drag Specialties

ADP Lightspeed, Parts Unlimited and Drag Specialties have announced a partnership that allows dealers on the LightspeedNXT Dealership Management System to search Parts Unlimited and Drag Specialties warehouse data, according to an ADP Lightspeed press release.
The new integration means dealers will now be able to view availability of Parts Unlimited and Drag Specialties products in regional warehouses on the invoicing screen in LightspeedNXT. Stocking data is loaded into LightspeedNXT’s locator database daily.
“By offering this data within the DMS we are helping dealers search multiple sources to locate the part they need quickly,” Dave Johnson, Manufacturer Solutions and Consulting with ADP Lightspeed, said in the release. “Parts Unlimited and Drag Specialties’ vast inventory of quality products will give dealers the ability to find exactly what their customers want.”
ADP Lightspeed says its parts locator is a popular tool for dealers, with more than 1 million individual searches to date. With this integration, Parts Unlimited and Drag Specialties warehouse availability data will now be automatically added to relevant searches.

Retailers cash in with MIC Sweepstakes

Hundreds of powersports retailers and 5 contestants nationwide are cashing in with the Revive Your Ride! Sweepstakes, the first industry-wide marketing campaign designed to increase retail traffic to powersports dealers and retailers, according to the Motorcycle Industry Council (MIC).
Funded exclusively by the MIC’s aftermarket members, the sweepstakes awarded 15 winners a total of $25,000 to spend on motorcycle or ATV-related products at participating powersports dealers.
Nearly 4,000 customers picked up entry cards by visiting one of 240 participating dealers. Jim Aldridge of Simpson, Kan., won the $10,000 grand prize after stopping in at California Phil’s in nearby Concordia, Kan.
“We’re certainly excited that the grand prize winner was one of our customers, but more important to us was the bump in floor traffic thanks to the Revive Your Ride! Sweepstakes,” owner Phil Sudduth of California Phil’s said in the MIC press release.
The Revive Your Ride! Sweepstakes winners for the summer of 2010 are:

  • $10,000 grand prize: Jim Aldridge of Simpson, Kan.;
  • $2,500 1st place: Chris LaFollette of Brownsburg, Ind.;
  • $2,500 1st place: Kevin VanArsdale of Plainfield, Ind.;
  • $2,500 1st place: Timothy McDonald of Cave Spring, Ga.;
  • $1,500 2nd place: Doug Sutherland of Laurel, Del.;
  • $1,500 2nd place: Dave Mitsky of Camp Hill, Penn.;
  • $1,500 2nd place: Lance Bruhl of Salina, Kan.;
  • $500 3rd place: Lori Lesikar of Pflugerville, Texas;
  • $500 3rd place: Jeanette Bland of Rancho Mirage, Calif.;
  • $500 3rd place: Brandon Nicklas of New Castle, Penn.;
  • $500 3rd place: Shahonda Booth of Fort Walton Beach, Fla.;
  • $250 4th place: Carmen Natalie of Ravena, N.Y.;
  • $250 4th place: Jessica Rice of Henderson, N.C.;
  • $250 4th place: Whitney McGee of Wake Forest, N.C.;
  • $250 4th place: Sharie Ramos of Mountlake Terrace, Wash.
    Each of the 15 winners will receive a pre-loaded MasterCard with prizes from $250 to the $10,000 grand prize. The sweepstakes, which ran April 15-June 30, was the latest offering in the Revive Your Ride! promotional campaign. Launched in November by the MIC Aftermarket Committee, the program aims to help dealers and retailers create compelling reasons for motorcycle and ATV customers to visit their stores.

    One Industries releases new product lines

    One Industries made three new products lines available to the public, including 661, TAG and Sunline.
    “These are three strong and respected brands in the marketplace,” CEO Neil Calvesbert stated in a company release. “We have invested heavily in the brands since acquiring them in 2007, and the time was right to bring them down to San Diego and benefit from the infrastructure and resources we have created here.”
    Bob Ketchum, director of sales, added, “I am excited about what our sales team and global distribution can do for these brands. We appreciate the positive support we are receiving from our dealer network as we move forward with this strategy.”

    Aftermarket Brand Announces New Owner

    Eric “Otis” Ward, the founder and former owner of Stripper Juice, a motorcycle cleaner and polish, announced that the company has a new owner.
    After months of searching for the perfect candidate, Sherry Soliz is the brand’s new owner. Soliz has been a distributor for Stripper Juice for more than a year.
    Stripper Juice is a fast and easy detailer that can be used on painted surfaces, chrome, polished aluminum, helmets, glass and windshields. The brand has been introduced to a number of uncharted territories and currently enjoys a dealer network stretching across the U.S., Canada, Australia and the Middle East.

    AXO America begins its 2011 rider program

    AXO America has opened its 2011 rider support sponsorship program.
    The company accepts resumes from all levels of riders, from amateur to pro. Just send in a race resume and schedule to racing@axo.com to apply.
    For any inquiries, call Dave Rasmussen or Ryan Reina at 661/257-0916.

    Supertrapp unveils offerings for 2011 sportsters

    SuperTrapp Industries, a leading manufacturer of performance exhaust systems for a variety of vehicle applications, recently announced its exhaust options for the 2011 Harley-Davidson Sportster models.
    The offerings include everything from slip-ons to full systems and tunable to non-tunable exhausts. The SuperTrapp and Kerker 2:1 SuperMegs both work with OEM forward and mid controls. Both are available in chrome or black. The SuperTrapp 2:1 is tunable and provides a 15 percent bolt-on horsepower gain across the board. Both feature a rebuildable core and packing.
    The Road Legends X Pipes, another Yaffe-design, offer that over-and-under shotgun look and sound. Optional end caps and heatshields are available to customize the look.
    For more information, visit SuperTrapp.com, or call 216/265-8400.

    Yoshimura provides exhaust for new Suzuki RM-Z450

    The 2011 Suzuki RM-Z450 is here, and the race-proven Yoshimura RS-4 exhaust is now available for this model.
    The RS-4 is the same exhaust that helped power Yoshimura racer Ryan Dungey to the 2010 Supercross championship.
    The RS-4 is one of the most advanced pipes the company says it has produced. Its duplex chamber design allows for a compact muffler that Yoshimura says has great flow and noise reduction. There are a variety of inserts available, from the AMA Pro legal insert to the USFS approved insert, so the RS-4 can be matched to whatever conditions riders might face.
    Every RS-4 is made from lightweight materials to help shed unnecessary weight from a machine, and come in a variety of finishes to suit your bike. To learn more about Yoshimura and view the wide variety of performance products, visit www.yoshimura-rd.com.

    More Than 300 Bikers Join Third Annual Legends Ride

    With help from celebrities such as Pee Wee Herman (actor Paul Reubens), Survivor star Rupert Boneham, former Guns and Roses guitarist Gilby Clark and an array of celebrated bike builders and motorcycle enthusiasts, the 2010 Legends Ride donated $52,650 to Sky Ranch for Boys and the Sturgis Motorcycle Hall of Fame and Museum.
    Hosted by the Legendary Buffalo Chip Campground and sponsored by the Deadwood Chamber of Commerce, the third annual Legends Ride drew hundreds of riders, media and celebrities on Monday, Aug. 9, the first day of the 70th Annual Sturgis Motorcycle Rally. The bikers each contributed $150 to participate. The group assembled on the street in front of Deadwoods Historic Franklin Hotel, then took the 50-mile, escorted ride through the Black Hills past Nemo and Sturgis. The ride ended at the Legendary Buffalo Chip Campground east of Sturgis. At the Chip, they were treated to a private reception and a concert. PSB

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