OGIO International, the designer and marketer of bags and gear, has added Action to Sport (A2S) as its exclusive distributor of packs, motor sports and specialty action sports gear in Italy.
A2S has a track record of working with other action sports brands similar to OGIO while growing brand awareness and sales in Italy.
“We are very excited to partner with A2S to execute our growth plans to grow OGIO in Italy, a market that appreciates both innovation and uniquely styled products for which OGIO is well globally known,” OGIO Global VP Action /Professional/Sport Mark Kuryak said in a press release.
OGIO said European consumers increasingly are looking for the brand thanks in part to its regular appearance on MTV’s popular series, “Nitro Circus.”
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