Ski-Doo names new marketing manager

BRP has named France Landreville as its new manager of Ski-Doo marketing, the company reported in a release.

Starting this month, Landreville will be responsible for the communications elements of Ski-Doo, focusing on ad campaigns, brochure and Internet communications. She has been with BRP since 2002, mainly as a marketing coordinator, working on the launch of the Can-Am side-by-side vehicle and the B.E.S.T. extended warranty program.

• Can’t get enough powersports news? Subscribe to our blog’s RSS feed, follow us on Twitter or look for “Powersports Business” on Facebook and LinkedIn.
• To see the contents of the current print issue of PSB, click here.