eBay Motors unveils new Web site

INDIANAPOLIS – After a year of testing, eBay Motors has unveiled its new Web site, which is designed to provide easier navigation and better functionality for site users.

“We had originally planned to launch this site in the summer of 2007,” said Curtis Kroeker, director of vehicles for eBay Motors. “As we began getting feedback from the limited number of users we initially allowed to test it, it became clear that the site’s navigation needed to be simplified, and users also came up with some great ideas to make the site more beneficial.”

Some of the new features of the site include drop-down menus to display specific vehicle make and model categories, searches that allow a user to quickly find a specific model based on year, price range, features, etc.; and a real-time area that shows when the last bike being searched was sold, along with an area for product reviews and price ranges for a product based on past eBay transactions.

Look for more details on eBay Motors’ new Web site and the company’s new marketing focus in a future edition of Powersports Business.

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