June 27, 2005 – Distributor Report

Motonation Revises U.S. Coverage
Bill Berroth, president of Motonation, says the company has been busy expanding and refining both its in-house sales team and its outside rep force.
Motonation is the U.S. distributor of products from Sidi, Spidi and Set Up. Berroth says the updated sales and marketing teams should increase Motonation’s customer service levels by adding representation to markets previously not covered.
Paul Eddy, who joined Motonation when the company acquired distribution rights for the Spidi brand in 2004, has been tapped to fill the newly created position of Business Development Manager for Motonation.
A 30-year industry veteran, Eddy will work with both Motonation’s inside and outside sales teams to expand the Sidi, Spidi and Set Up brand presence across the U.S. via targeted sales and education efforts.
James Tebockhorst has been named National Sales Manager and will work closely with Eddy. Although charged with overseeing Motonation’s national sales agenda, Tebockhorst also serves as regional sales manager, overseeing markets in Washington, Oregon and California.
Filling out Motonation’s in-house coverage of the U.S. is Mike Trudershiem, regional sales manager for the Central region, and Jeff Nolan, who serves retailers east of the Mississippi.
Dealers retailing Motonation brands will see some new faces appearing in their stores. New additions to Motonation’s team of field representatives include Jay Steele, California – San Francisco bay/Central valley area; Bob Miyaco, California – LA County and North; Darin Motoda, California – Orange County/Inland Empire area; Steve Hong, California – Central Coast/San Fernando Valley North; Jeff Harden, California – San Diego County; Todd Kerbs, Colorado; Vernon Pain, Florida; Michael Sweeney, Southern Ohio, Southern Indiana and Kentucky; Bill Rehor & Mike Jones, Michigan, Northern Ohio and Northern Indiana; John Sherwin & Bob Gagen, Illinois and Wisconsin; Peter Leugers, Minnesota, North Dakota, South Dakota and Northern Iowa; and Trevor Litten, Missouri, Kansas, Nebraska and Southern Iowa.
Retailers seeking contact information for their sales representative should contact Motonation at 877/789-4940.

Helmet House Adds Five
Helmet House, Inc., a California-based marketer and distributor of Shoei and HJC helmets and Tour Master and Cortech rider apparel and gear, recently announced the appointment of a new national marketing manager and four new sales department staffers.
Richard Kimes has been appointed national marketing manager, J. Michael Zampelli and Claire Maguire have been tapped as regional sales managers, and Greg Erin and Jessica Brown have been named new account managers.
According to Bob Miller, President of Helmet House, Kimes will work in concert with Director of Products Mark Gandy and National Sales Manager David Kane to further build awareness and sales of the company’s four distributed brands.
Kimes brings over 16 years experience in national and global integrated marketing and advertising to his new position. He has run his own marketing strategy consultancy and served as the Account Director of American Suzuki’s powersports division for Dentsu USA’s Colby & Partners. Prior to that, he held a variety of key positions with national advertising and communications firms.
A former owner of an independent sales agency supporting powersports dealers in the Mid-Atlantic region, Regional Sales Manager Zampelli will be based at a Helmet House “virtual office” in Harrisburg, Penn. Regional Sales Manager Maguire has more than 13 years of management experience at powersports dealerships throughout Florida and will be based at Helmet House headquarters in Calabasas Hills, Calif.
Jessica Brown will be Helmet House’s Account Manager covering Utah and southern Idaho, while Greg Erin will manage accounts in Arkansas, Tennessee and Mississippi. Brown’s background includes sales experience within the bicycle and hospitality industries; Erin’s career has encompassed his own businesses within sales.
Founded in 1969, Helmet House distributes product from two locations: Calabasas Hills and Memphis, Tenn. For more information about the company or its brands, call 800/421-7247 or visit www.helmethouse.com.

White Brothers Hires One, Promotes Another
White Brothers Performance Products, Inc. has announced two major leadership changes in its sales and marketing department.
Marc Fiore, former Associate Publisher of TransWorld Motocross and Quad Off-Road Magazine, has been appointed Vice President of Sales and Marketing; and Mark Rodgers, former White Brothers Sales Manager, has been promoted to Global Marketing Manager. Both positions took effect June 20.
Fiore will oversee White Brothers’ marketing efforts, be responsible for the continued growth of White Brothers branded products and distribution sales, and work to strengthen alliances with dealer partners.
Rodgers is a five-year veteran of White Brothers and previously responsible for National and International Sales. His new roll will have him heading up the company’s expanded efforts to drive brand image, product awareness and racing exposure.
“Marc Fiore completes the senior management team and I believe he can help us unlock even more of our potential,” said Neil Calvesbert, President and CEO of White Brothers.
“Mark Rodgers is in tune not only with the sport but with the market, and – equally important – our competition,” Calvesbert said. “He understands what drives a brand and the direction this company is heading.”
White Brothers Performance Products, Inc. is celebrating its 30th anniversary in 2005.

Yuasa Receives Two Awards from Polaris
Yuasa Battery, Inc., Laureldale, Penn., recently received two awards from Polaris Industries: the 2004 Three STAR Cost Improvement Award, and the Grade “A” Quality Achieve-
ment Award.
Both awards represent the highest recognition for a Polaris Supply Partner. The Polaris Three STAR Cost Improvement Award recognizes Yuasa’s cost improvement savings implemented per annual sales – Yuasa dedicates 10% or more of its total sales dollars per year to cost avoidance/savings programs – the Grade “A” Quality Achievement Award, based on rejected Parts Per Million (PPM), recognizes Yuasa as a supply partner committed to excellence. In 2004, Yuasa recorded below 100 PPM.
“It’s an honor to receive recognition from a well-respected company in the industry such as Polaris,” said Brian Harris, Senior Vice President Sales and Marketing, Yuasa. “We continue to operate our facilities and manufacture our products at the highest levels in order to meet the demands of our customers and OE partners.”

Daelim Signs with MRP
Daelim Motors USA Inc. has signed Martin Racing Performance, Inc. (MRP) to a parts development and tech support agreement.
Daelim Motors USA is a privately held company with the exclusive U.S. distribution rights to Korean-made Daelim scooters, motorcycles, and ATVs. Martin Racing Performance Inc. is a distributor and developer of performance parts, and the exclusive U.S. distributor of Turbo Kit, Italkit, CB, and Wang Yang parts. Both companies are based in Miami, Fla.
The new deal will have MRP develop a wide-range of exclusive racing parts and accessories for the Daelim Motors USA scooter and ATV lineup, starting with Daelim’s 50cc scooter line. In addition to performance parts development, MRP will offer technical support, dealer training in English and Spanish, and seminars to Daelim dealers in the United States and Caribbean.
“We are receiving a lot of requests from dealers due to the growing demand from customers looking for performance parts,” Said Fabian Taraborelli, President of Daelim Motors USA. “Being a new player in the industry, we also need to make training available to our dealers. Part of that vision will involve having our dealers mechanics trained at the MRP facilities free of charge once they sign up and become a Daelim dealer.”
Daelim released several new scooters in the U.S. market in 2005, including the Cordi 49cc, E-Five 49cc, S-Five 49cc, S-125cc, History 125cc, and the new S-250cc maxi scooter. In addition Daelim is also distributing the Roadwin 125cc and the Daystar 125cc motorcycles.

2005 Parts Unlimited ATV Catalog
The 2005 Parts Unlimited ATV Catalog has arrived. This year’s book contains nearly 950 pages of products – helmets, apparel, parts and accessories. Call Parts Unlimited at 608/758-1111 to receive a counter copy for your store.

Manugistics’ Forums Focus on Supply Chain Solutions
Manugistics Group, Inc., a global provider of synchronized supply chain and revenue management solutions, is hosting a series of Transportation Management Forums throughout the month of June to help companies meet the challenges of today’s market pressures ranging from market globalization to partner collaboration and supply chain visibility.
The events are co-sponsored by Aberdeen Group, Inc. – a provider of fact-based research and advice for company’s with global supply chains. The first took place in Chicago on June 8; the second in New York City on June 22; and the third is scheduled for June 29 in San Francisco.
Key topics to discussed during the events include: changing transportation management practices to meet today’s market pressures; building better carrier relationships through non-traditional collaboration and procurement strategies; improving data quality and process visibility; and centralizing transportation functions to improve shipment efficiency.
The Aberdeen Group also highlights findings and best practices from the firm’s report “New Strategies for Transportation Management: How Transportation Management Practices Are Changing to Meet Today’s Market Pressures.”
“A company’s transportation department is a critical component in today’s synchronized supply chain,” said Lori Mitchell-Keller, Manugistics Senior Vice President of Global Marketing and Solutions Management. “Companies, such as those in the retail and consumer goods industries, that implement comprehensive, Web-based Transportation Management and Logistics solutions, can better ensure that a product is on the shelf and not stuck in transit.
“When the transportation department is able to monitor and disseminate critical logistics information, it can help a company have better visibility into their supply chain and be more proactive when there are unexpected surges in demand or disruptions in the supply chain.”
To learn more, visit: http://www.manu.com/forum

– Guido Ebert

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