MSI, Zeus Terminate Relationship

Market Services International (MSI) is no longer the sales and marketing arm for Zeus Helmet America.

The move was effective March 2, 2005, according to Butch Whittington, president of MSI, which has represented Zeus Helmets since September 1999. Whittington said the venture has been successful for both parties, however, his partnership with Brian Cornelius and the demands created by their joint venture in Paragon Powersports made the move necessary.

Zeus is expected to continue doing business through its current distribution network and is expected to have a representative from the Zeus factory direct the sales and marketing in North America.