March profitability for Top Gun dealers nationwide climbed to 8.8% even though floor traffic was flat compared to the same month last year. The profit margin for Top Gun dealers in March last year was 10.7%.
The profit margin of participating dealers in February was 5.0% this year and 2.1% in February 2003. Year to date profitability through March was 6.6%, up from 2.9% in February and better than the 5.7% posted in March 2003. psb
Average Gross Profit per Vehicle Financed is based on the profits from all extended service agreements, the commissions on insurance policies and 50% of service maintenance programs, sold for at least three years. 2003 does not include DOC fees.