Service Providers
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How to avoid, ‘No thanks, I’m just looking’
Salesperson asks, “Can I help you?” Shopper answers, “No thanks, I’m just looking.” Ten minutes later the shopper walks out…
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Will you surrender to ‘creative destruction?’
In business, the term “creative destruction” applies to successful new ventures rising out of the ashes of other failed businesses.…
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Guiding the customer while they’re in research mode
Are you fully utilizing the online tools available to you for selling inventory? Ninety-four percent of consumers will conduct research…
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Internet inquiries: Respond by e-mail or telephone?
More than 80 percent of today’s motorcycle shoppers visit a Web site before visiting a dealership, so we shouldn’t be…
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Building your website traffic through search engines
The majority of a website’s search engine traffic comes from Google, Yahoo or Bing. Have you checked recently to see…
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Converting inactive customers into floor traffic
A dealership recently changes owners. The new owner hires a call center to contact every person in the system that…
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How to create an engaging newsletter
Understanding these basic strategies will help you successfully deliver your message to your subscribers.
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Correcting a common service department issue
Your call center reports a customer was very unhappy with their service experience at your dealership. How far should you…
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When is the last time you spoke with your customers?
Years ago, after he had created a multi-billion dollar business from scratch, Ross Perot was asked about his role at…
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