Service Providers
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Change you can profit from
A man visits a Midwest dealership looking for a cruiser class motorcycle. The salesperson asks about his favorite local places…
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What’s new when customers walk into your dealership?
Change is good. Think of the most successful retail stores regardless of industry, and we can agree that they all…
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Get a jump on show follow-up
Most new prospects who visit a dealer’s booth for the first time aren’t ready to commit on the spot. In…
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It’s a game of ‘niches’
A customer purchases a new major unit – a snowmobile – from his favorite dealer. As part of the purchase…
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Is your dealership closed when customers want to buy?
Earlier this year, New Jersey Gov. Chris Christie signed a bill into law allowing Sunday motorcycle sales. While pushing for…
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How to avoid the penny wise and pound foolish trap
Scenario: A customer purchases a new ATV from his local dealer. The next year he goes back to purchase two…
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