News
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Lightspeed data: May 2016 retail sales down 5 percent
By Dave McMahon Editor in Chief If May retail sales felt slow at your dealership, you weren’t alone. New data…
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Honda releases 2017 ATV models
Honda’s second four-wheel announcement of the 2017 powersports model year includes three ATV models: the Independent Rear Suspension-equipped FourTrax Foreman…
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Honda announces 2017 lineup, Grom redesign
Honda’s first two-wheel announcement of the 2017 powersports model year is headlined by the popular Grom, which gets a comprehensive…
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BRP reports Q1 results
BRP Inc. (TSX:DOO) reported its financial results for the three-month period ended April 30, 2016. All financial information is in…
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Yamaha introduces new YXZ1000R SS with paddle shifting
Yamaha Motor Corp., USA, introduces the new 2017 YXZ1000R SS (Sport Shift), the first and only Side-by-Side (SxS) vehicle to…
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Yamaha reveals 2017 ATV, side-by-side models
Yamaha Motor Corp., USA, announces its 2017 line of ATVs and Side-by-Side (SxS) vehicles, adding all-new models, features, options and…
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Yamaha unveils all-new YFZ50 ATV for ages 6 and up
Yamaha Motor Corp., USA, announces the all-new YFZ50 youth ATV, introducing riders ages 6-years-old and up to the fun and…
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Let’s get personal
Overwhelmingly, marketers are finding that today’s consumers want everything personalized – custom to them as individuals. If you can’t answer…
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Africa Twin debuts on National Geographic
Honda announced its provision of two CRF1000L Africa Twin adventure motorcycles and production support of the National Geographic Channel-produced “Riding…
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BMW Group U.S. reports May 2016 sales
Sales of BMW brand vehicles decreased 6.4 percent in May for a total of 29,017 compared to 31,003 vehicles sold…
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Yamaha announces Beta Tools partnership
Yamaha Parts and Accessories, a division of Yamaha Motor Corporation, U.S.A., announced an exclusive collaboration with Peerless Hardware Manufacturing Company,…
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Triumph dealers celebrate new Triumph family
To celebrate the arrival of the new Triumph Tiger Explorers, Triumph Dealers of North America are hosting a range of…
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Husqvarna issues recall
Husqvarna Motorcycles is recalling specific frame numbers of the 2016 FC 250 machines to authorized Husqvarna dealers for a complete crankshaft…
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Selling without selling: Driving sales on social media
When your shoppers use social media, chances are they’re looking for content they can connect with. They want to see…
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KTM issues motorcycle recall
KTM North America, Inc. has issued a recall affecting 1,238 units when it was found that affected motorcycles may have…
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Harley-Davidson announces recall
Harley-Davidson Motor Company has issued a recall on 2014-16 Dyna Low Rider motorcycles (FXDL 103) when it was found that…
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Synchrony Financial to sponsor 2016 Power 50
Powersports Business today announced that Synchrony Financial, (NYSE: SYF), a premier consumer financial services company with 80 years of retail…
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Roczen dominates at Thunder Valley
The picturesque, mile-high elevation of the Denver area provided the setting for the third round of the Lucas Oil Pro…
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Jury awards Arctic Cat $15.5 million in PWC patent-infringement lawsuit against BRP
News release A Florida jury sided with Hagens Berman client Arctic Cat, finding that the defendants willfully infringed two…
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Record monthly page views for industry website
With the Power 50 application deadline having passed on June 1, PowersportsBusiness.com experienced a record number of visitors during the…
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