Latest News
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Bultaco returns with new 300cc adventure bike
Bultaco, the historic Spanish motorcycle brand known for its trials and off-road motorcycles of the 1960s and ’70s, is making…
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GoPro announces merger with optical-photonics company Starman Optical
Privately held Starman entered a definitive agreement to merge with action camera manufacturer GoPro in a $285 million recapitalization deal.
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AI in the dealership: Trust, but verify
A new report from SAS, based on research conducted with IDC, found that organizations with stronger AI governance, data quality,…
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Beer-can chicken part of Triumph dealers’ summer send-off events Sept. 5
The first 20 registered guests at each participating dealership also will receive a Triumph-themed Beer Can Chicken Stand.
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Registrations open for 2026 SEMA Show, featuring new powersports section
Set for Nov. 3-6 in Las Vegas, the SEMA Show will bring motorcycles, dirt bikes, SxS and adventure lifestyle products…
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Yamaha brings back WaveBlaster for 2027 WaveRunner lineup
The WaveBlaster name dates to the early 1990s, when the original model developed a strong following among riders looking for…
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Yamaha Outdoor Access Initiative awards over $225k in Q2 grants
The Yamaha OAI awarded over $225,000 in Q2 2026 grants to seven organizations supporting trail maintenance, youth education, and responsible…
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Racing roundup: Tomac announces retirement, Pro Motocross crowns champions
Eli Tomac will retire from professional racing following the 2026 SuperMotocross World Championship postseason, bringing a 17-season career to a…
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Motorcycle ride set to honor dealership employee killed in road rage shooting
‘Ride for Tyler’ motorcycle ride is planned to honor Vespa Marietta powersports dealership employee Tyler Sieber, who was killed in…
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Accelerate Conference joins AIMExpo agenda with dealer education, industry awards
The American International Motorcycle Expo (AIMExpo) is taking North America’s largest powersports tradeshow back to where it all started 13…
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CFMOTO named official SxS, ATV partner of the Minnesota Vikings
CFMOTO says the partnership is a long-term approach to building out the brand and to reach potential customers across a…
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New Cardo update expands group connectivity for PackTalk users
Cardo’s free over-the-air software update will allow communication between 31 riders and add new public mesh and remote grouping features.
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BSA Gold Star 650 finally arrives in U.S. after lengthy homologation, shipping delays
BSA’s U.S. arrival has been anything but straightforward. In late 2025, reports indicated that roughly 160 Gold Stars had become…
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Meyer adds Lokithor LPS Series LiFePO4 starting batteries
The LPS Series is designed for motorcycles, ATVs, UTVs, snowmobiles and personal watercraft, combining lithium iron phosphate technology with starting…
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Harley-Davidson, AFT legend Mees offer fans unique race-day experience
American Flat Track fans can make the journey to the legendary Springfield Mile via Route 66 on Sept. 5 as…
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Axtion Factory launches youth apparel brand with Plessinger, Tomac and Hodges
San Diego-based Axtion Factory Corp. has launched its children’s apparel line with official collaborations featuring Supercross and Pro Motocross champion…
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Bobcat taps NFL running back Raheem Mostert for new landscaping campaign
Drawing on his first job in landscaping, NFL running back Raheem Mostert is partnering with Bobcat to promote the OEM's…
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Social trends: How dealers are using social, and what experts are saying
Social media consultants and industry professionals offer insight into the current social media landscape and their approach to leveraging an…
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Yamaha, Ducati step up support for 2026 Motorcycle Hall of Fame Ceremony
Yamaha Motor Corporation and Ducati North America will support the 2026 AMA Motorcycle Hall of Fame Induction Ceremony, with Yamaha…
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OPEI opposes California small-engine waiver as Congress eyes September vote
OPEI said it has historically worked with both CARB and EPA on emissions regulations but believes California's latest SORE amendments…
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