Latest News

Octane is connecting advertisers, including OEMs, large dealer chains and insurers, with high-intent powersports buyers through Octane Media.

Indian Motorcycle releases the final ‘Forged’ video featuring a custom bike that takes the stock performance of the Indian Sport Chief to a new level.

40 Under 40 honoree Brandon Dooley opened B's Moto Lab at the age of 19 in a 400 square foot shed.

Attendees are invited to compete for prizes during the new Bring It Motorcycle Show, which will run June 1-3 from 11 a.m. to 3 p.m.

Ducati’s road sportsbike color options will expand with the Stripe Livery, which will be available at dealerships starting in Q3.

The MIC has released the April Symposium discussion, featuring Chair Derek Brooks and Vice Chair John Hinz, and provided highlights on shaping the future, ridership and more.

New and used ATVs/UTVs, dune buggies, motorcycles, tires, wheels, parts, helmets and anything for the off-road enthusiast will be for sale. Over 180 booths will fill the Sand Sports Super Swap.

Ben Johnson and Rudy Muller are welcomed to the Parts Unlimited and Drag Specialties sales teams.

Mika Häkkinen and Verge Motorcycles teamed up at the beginning of 2023, when he was appointed to the company’s advisory board. Häkkinen is also one of the investors in Verge Motorcycles.

Powersports Business has released the latest Insider podcast in our "Synchrony Insights" series. This podcast provides dealers with aftermarket insights and tips on how to maximize profits from the parts and service departments.