Latest News
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HISUN promotes Talley to VP of operations
HISUN Motors USA has promoted Allen Talley to vice president of operations, a move the company says is aimed at…
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Honda celebrates the start of production for new Pioneer 1000 Deluxe
On April 24 at its South Carolina Manufacturing facility (SCM), approximately 700 associates were on hand as American Honda commenced…
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Can-Am introduces global collective uniting 3-wheel riding community
Through the 3 Wheel Collective, members gain access to curated group rides, exclusive events, unique merchandise and once-in-a-lifetime riding experiences.
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Arctic Cat marks one year under new ownership with focus on growth, product development
Arctic Cat is celebrating the first anniversary of its return to independent ownership, highlighting a year of operational recovery, product…
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Feature film about motorcycle icon ‘Iron Lilly’ Farrow looks to uplift an industry
The film will center on Lilly Farrow, a trailblazer in the motorcycle industry who co-founded the country's oldest Harley-Davidson dealership.
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Deacon Denno wins 2026 SMX Next Supercross AMA National Championship
Denno’s title run was defined by consistency across the five-round series. He became the only rider to finish inside the…
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Polaris marks 20 years of TRAILS GRANTS with spring 2026 awards
The latest round of funding comes as the program celebrates its 20th anniversary and surpasses $4 million in total giving…
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Verge Motorcycles’ solid-state battery technology faces skepticism
A whistleblower says Verge's solid-state battery, which is said to have 70 miles of range and add 186 miles in…
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NATDA partners with NCM Associates to expand dealer training
NATDA members will now have access to 20 Groups built specifically for trailer dealers, along with a new “Express” format…
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Tariff uncertainty ripples across powersports industry as OEMs, associations respond
Recent announcements from companies including Polaris Inc. and BRP Inc., along with advocacy efforts from industry groups such as the…
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Royal Enfield celebrates 125 years with stacked 2026 event program
As Royal Enfield celebrates its 125th Anniversary in 2026, the brand’s event program shifts up a gear heading into spring,…
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Kove Motorcycles to enter MXGP 250 class in 2027: Report
Development work is already underway, with testing of the team’s new 250cc race platform reportedly set to begin as the…
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NPA promotes from within, elevates Maxon to regional operations manager
Brad Maxon has been with National Powersport Auctions for 12 years, most recently serving as the company's operations manager in…
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Horsepower-Revvable partnership creates lending alternatives
Horsepower Leasing and Revvable forged a new lending and leasing waterfall partnership that is designed to expand access to powersports…
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Harley details capital-light overhaul of finance arm, dealer support unchanged
Despite the structural changes, executives reiterated that HDFS remains a core component of Harley-Davidson’s business model, supporting both retail customers…
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Zero Motorcycles names new director to lead global marketing strategy
In his new role, Jarno Middelbosch will focus on strengthening brand visibility, supporting commercial growth, and accelerating demand across key…
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Pennsylvania AG charges three in Harley-Davidson dealership theft ring
Authorities identified the defendants as members of the Guerilla Motorcycle Club, a chapter of the Maryland-based Wheels of Soul.
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Trillboards launches free digital signage, ad revenue platform for powersports dealers
Trillboards has introduced an updated digital signage platform for powersports dealerships across North America, featuring a no-cost content management system…
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Massimo Group appoints new CEO, Shan transitions to executive chairman
Massimo Motorsports VP Quenton Petersen will take over as CEO, while the company's founding chief executive, David Shan, will transition…
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U.S. rolls out tariff refund system to reimburse businesses
U.S. importers will finally have access to the $166 billion collected from tariffs that were ruled unconstitutional by the U.S.…
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