Latest News
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BRP, Ski-Doo announce return of Snow PASS Program
The grant initiative helps support grassroots organizations in preserving, renewing, and expanding the sport of snowmobiling.
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Plessner: Recruiting is a team sport
Veteran powersports recruiter Jan Plessner examines dealership hiring processes and how management can successfully lead new hires.
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Aprilia celebrates U.S. independence with MotoGP-inspired superbike
The limited-edition Aprilia X 250th honors the 250th anniversary of the Declaration of Independence and features a stars-and-stripes livery inspired…
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KTM updates the FreeRide E, its enduro e-bike that is now street-legal
KTM's latest edition of the FreeRide E features refined power delivery and a modest battery capacity increase compared to the…
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Keeway America sells through first Benda LFC700 allocation to dealers
Keeway America reports its first U.S. allocation of the Benda LFC700 has been fully committed, with dealers quickly selling through…
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Synchrony tops Fortune Best Companies list
Synchrony climbed from No. 37 in 2021 to the top spot this year and has ranked in the top five…
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Massimo announces FY25 financials, says losses reflect ‘deliberate strategy’
The manufacturer’s fiscal year 2025 was highlighted by improved gross margins, strengthened dealer channel, and expanded HVAC product offerings.
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Horsepower Financial, CFMOTO launch nationwide ORV leasing program
Horsepower Financial Services and CFMOTO have expanded their partnership to introduce a national leasing program for off-road vehicles (ORVs), a…
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Ski‑Doo pushes 2‑stroke performance envelope with new Rotax engine
With more horsepower and refined throttle control, the new powerplant helps bridge the gap between traditional 600‑class sleds and larger,…
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Kawasaki rolls out 2027 MULE 4000/4010 lineup with work-ready versatility
The latest MULE family includes both two-passenger models and the brand’s Trans Cab-equipped units, giving dealers a broad range of…
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New report shows top dealers generate 4.5x more leads, turn inventory faster
A new industry report from Dealer Spike highlights a widening performance gap between top-performing dealerships and the rest of the…
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Octane, Suzuki expand partnership to offer full-spectrum financing for prime customers
Under the new agreement, Suzuki dealers can offer financing across the full credit spectrum, from subprime to prime, through a…
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Honda expands Ride Red Demo Days program, set to hit 50 dealerships
The program is a collaboration between Honda Powersports and its dealer network, and will take place throughout the year, stopping…
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No. 1 Massimo dealer continues to put customers first
Owner Chad Hutchens took his struggling trailer business and revamped it into a network of powersports stores, becoming the No.…
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Ducati’s ultra-lightweight, limited-edition, six-figure superbike already sold out
Starting at $165,000, Ducati released a total of 600 Superleggera V4, a MotoGP-inspired superbike that the company says is the…
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MIC board re-elects Brooks as Chair, announces 2026 leadership slate
Joining Brooks in the officer slate are John Hinz, who will continue as Vice Chair, and Zach Parham, who was…
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Ad agency develops new boating safety campaign for Water Sports Foundation
The WSF received funding last October to support six recreational boating safety outreach projects.
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EagleRider launches two-day Yamaha UTV Mojave desert tour for 2026
The Mojave Desert tour represents the latest effort by the company to broaden its experiential offerings and tap into increasing…
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Yamaha Outdoor Access Initiative surpasses $1M in 2025 grants
The fourth quarter 2025 awards nearly reached $250,000 for trail system restoration efforts, bridge projects, stewardship efforts, and youth riding…
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Polaris gets UTV Overall win at San Felipe 250, RZR Pro R Factory sweeps podium
The RZR platform continues to shine on the off-road UTV race scene, securing another victory, this time at the San…
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