Latest News
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Turn 14 hires Brenden Gill as Southwest territory sales manager
Gill brings a background in dealership operations, parts sales and customer service to the role, with experience working on both…
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Staying competitive in the AI era: A retailer’s survival guide
Eleanor Hecks explains how AI can enhance the customer experience while making a small retailer’s operations smarter and more efficient.
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Segway pushes limits of off-road performance with new Super Villain
Powered by a 2.0T GDi four-stroke DOHC inline four-cylinder turbocharged engine, the Super Villain SX20T is engineered to redefine high-performance…
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RideNow Group secures additional $35M in floorplan capacity
This floorplan increase is a timely accomplishment, the company says, as it anticipates it will support product availability at RideNow…
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North Carolina Dealers Association meeting shows impact on legislation
The Motorcycle Dealers Association Winter Meeting took place in March at the Washington Duke Inn and Golf Club in Durham.
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Yamaha posts strong Q1 growth as U.S. motorcycle demand rises
Yamaha Motor reported strong first-quarter financial results for fiscal 2026, driven largely by higher motorcycle sales in developed markets, including…
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Sure-Seal connects with WireCare, strengthens powersports support
The partnership allows WireCare to expand access to Sure-Seal’s connector technology for customers in powersports and automotive applications.
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HISUN promotes Jamie Cheek to senior vice president
In his new role, Cheek will focus on supporting strategic partner relationships, commercial initiatives, and business development efforts for key…
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Kymco extends protection program for dealers
KymcoUSA has relaunched its extended protection program, which it says gives dealers an easy way to increase per-unit revenue while…
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Parts, Drag, both named sponsors of two AMA Flat Track events
Parts Unlimited is now the entitlement sponsor of ThrottleFest, while Drag Specialities was named the official entitlement sponsor of the…
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Colorado town launches reporting tool targeting unsafe e-motorcycle use
The Parker Police Department has launched a new online reporting tool aimed at addressing unsafe and unlawful use of electric…
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Plessner: This is where memories are made
Powersports industry recruiter Jan Plessner explains that dealers aren't just selling machines, but rather experiences that create life-long memories.
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National Powersport Auctions promotes Poston to lead Sacramento operations
National Powersport Auctions (NPA) announced the promotion of Tristen Poston to general operations manager of its Sacramento facility. In his…
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Michigan DNR raises snowmobile trail permit fees to $65
According to the DNR, the fee adjustment is mandated by state statute and is based on inflation data from the…
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Husqvarna announces refreshed motocross lineup for 2027
The nine-bike lineup features machines from 50cc to 450cc, capable of tackling a variety of environments and suitable for a…
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Two Pennsylvania Harley stores merge under new ownership
The merger combines two operations with longstanding ties to the regional motorcycle community. White’s Harley-Davidson dates back to 1953, while…
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Reputation management in the age of online reviews
Business consultant Alan Miklofsky offers insight into how dealers can earn reviews, respond to criticism, and avoid letting a single…
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GoPro explores possible sale, merger as financial struggles continue
The announcement follows GoPro’s May 11 disclosure that it was evaluating strategic options after receiving outside interest shortly after it…
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Massimo expands HVAC UTV lineup with Sentinel 770 launch
Massimo says the Sentinel HVAC lineup is part of its longer-term strategy to diversify revenue streams, strengthen dealer relationships and…
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Liqui Moly USA names Eva Tran new VP of marketing
In her new role, Tran will focus on long-term strategic initiatives, brand positioning, and team development, while working closely with…
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