Latest News
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UTV market sales rebound following two-year decline
The North American UTV market in 2023 recovered in volume, up 3.5%, following two years of downturn, according to research…
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HDFS selects CGI to streamline loan origination system
CGI will offer a seamless, AI-enabled financing journey for Harley-Davidson customers and enhanced flexibility for dealers.
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NPA names general operations manager and leadership transitions
NPA names Lakeland's general operations manager, its Midwest TSM, an inside sales rep, and NPA direct buy leadership.
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American Honda brings Dax 125 to U.S. market
The Honda Dax 125 model honors the 1969 Trail 70 that was popular in the U.S. and joins the Grom,…
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Octane announces leadership changes
Steve Daum is now the vice president of Partnerships in Powersports and OPE, and Stacey Pray is the vice president…
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Ricky Carmichael and Triumph to unveil new 450cc MX bike Oct. 3
Triumph Motorcycles teased the launch of a new TF 450-RC at the SuperMotocross World Championship Final in Las Vegas.
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New York Harley dealership to close September 28
A letter on the dealership's website, signed by owner Paul Veracka, states that the dealership is closing "due to current…
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Ducati unveils 2025 Multistrada V4, V4 S and Pikes Peak
The automatic lowering device makes the Multistrada V4 S easier to handle and maneuver at low speeds and when stopping.
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BRP inaugurates Design & Innovation Center in Palm Bay, Florida
BRP has established its Palm Bay Design & Innovation Center and enhanced its R&D capabilities. The Center is dedicated to…
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Yamaha Outdoor Access Initiative awards over $170,000 in Q2 grants
These grants support local and regional organizations working to rehabilitate public lands impacted by tornadoes, flooding, and winter storms.
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