Features
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Harley dealership group changes its tune
Boswell’s H-D adds new retail outlet in Nashville’s Marathon Village While it’s known as the “Heart of Country Music,” Nashville,…
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AIMExpo hires marketing manager
The American International Motorcycle Expo (AIMExpo) announced that Amy Hogancamp has joined the Motorcycle Industry Council (MIC) as marketing manager…
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Inaugural Summit launches coaching group
U.S. Motorcycle Coaching Association kicks off in Dallas The U.S. Motorcycle Coaching Association had its first-ever Summit in February. Launched by principals…
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Textron completes Arctic Cat acquisition, looks ahead
Bad Boy also renamed Textron Off Road Textron Inc. has been making inroads into the powersports industry since it acquired…
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Sandhills Cycle Center sold
Sandhills Cycle Center, Inc. has been sold to two different dealerships. Sandhills Cycle Center, Inc. was formed in 1972 by…
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Baja Designs releases adventure bike lighting
Baja Designs offers a wide-ranging line of auxiliary LED lighting systems for the growing adventure motorcycle market to assure confident,…
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Ducati’s Premier Financing launches
Ducati announced the launch of its new flexible financing program, Ducati Premier Financing, a product of Ducati Financial Services. VW…
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Spectro Oils partners with Analog Motorcycles
Spectro Oils of America is proud to announce that it has partnered with Analog Motorcycles. These two great brands will…
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Ski-Doo wows with SHOT starting tech
2018 sleds, four-seater Maverick X3 introduced at Club BRP In true Club BRP fashion the crews from Ski-Doo and Can-Am put…
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KTM parent invests in head-up display firm
NUVIZ gets investment from Pierer Industrie San Diego-based NUVIZ, Inc. announced it has secured a strategic investment from Pierer Industrie AG,…
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Michigan dealership flying high with success
Power 50 dealer’s expansion includes neighboring airstrip Lakeside Motor Sports keeps finding new ways to get customers into its showroom…
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Spectro Oils offers preseason stocking discount
With spring just around the corner, Spectro Oils has announced that it is once again offering its annual preseason stocking…
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IMS builds excitement for 2017 sales
New program collects data on younger riders 2016 was not the best year for the powersports industry. Motorcycle sales were…
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Sea-Doo Spark Trixx wins NMMA Innovation Award
BRP won its record-setting ninth NMMA Innovation Award at the 2017 Miami International Boat Show for its new Sea-Doo Spark…
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TORC to host two races at ERX
TORC: The Off-Road Championship is bringing the hard-hitting action of short-course off-road racing to ERX Motor Park in Elk River,…
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Camso adding to manufacturing plant
Camso is completing the expansion of its Shawinigan, Québec, manufacturing facility to support the demand of its new Camso DTS…
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Consumer survey: 1 in 4 get ATV serviced by dealer
ATV owners from Clarity Research’s PowersportsConnect online community of powersports vehicle owners are prime examples of the importance of a…
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Dealer’s snow event builds customer relationships
Sled demo rides important to Appolson’s Performance Center “We don’t want to just sell you a snowmobile,” Jim Appolson said.…
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Utility UTVs taking on the heavy work for the industry
An in-depth look at one of the fastest growing segments in powersports When Can-Am unveiled its Maverick X3 in August,…
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ADVWoman Rally set for Colorado
The 2nd annual women-led ADVWoman Rally announced that the event will be held July 20-23 at Flying Heels Rodeo Arena…
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