Features
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The Turn Around Project — Episode 5: Rebirth
The final chapter of 'The Turn Around Project' ends with Max Materne and his team successfully resuscitating his former dealership…
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Dealers unite at DealerConnect for fresh insight and optimism
This year's DealerConnect, held in Columbus, Ohio, Sept. 21-23, saw a record-breaking turnout with dealer attendance surging 300% over last…
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Search engines are becoming answer engines
MaxOpp Marketing founder and former dealer principal John Vaughan-Chaldy explains the high stakes of dealers ignoring local SEO and AEO.
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Why now’s the time to revisit your personal financial plan
Morgan Stanley certified financial planners Brad Stanek and Paulina Matel offer dealers some personal financial-planning moves to consider before year-end.
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The Turn Around Project: Episode 4 — Rebuilding trust, finding our leader
In Episode 4 of the Turn Around Project, Max Materne listens to and addresses customers' concerns, and the dealership looks…
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Sheffield: Apathy — the silent killer
Former powersports dealer principal Mark Sheffield shares his perspective on losing motivation in the industry and how dealers and principals…
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The dealer playbook for an uncertain economy
Industry veteran Melissa Coffey writes about how powersports dealers can weather the storm and adapt their business during a down-market…
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Personal planning moves under One Big Beautiful Bill
CFPs Brad Stanek and Paulina Matel at Morgan Stanley lay out the personal financial planning moves every dealership owner should…
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The Turn Around Project: Episode 3 — reflections, roadmaps and results
In episode three of the Turn Around Project, Max Materne lays out a six-step plan to revive the struggling dealership…
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Skelton’s Motorsports leans on family, service for early success
Skelton’s Motorsports may have only opened five years ago, but the roots of this family-owned powersports dealership were established decades…
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East Central Motorsports puts value brands first
The Ohio dealer talks about his recent trip to China, the growing popularity of pit bikes, and the current trend…
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Polaris celebrates 40 years of ATV innovations
In honor of 40 years of ATV production, Polaris released the Special Edition Sportsman 570, a tribute to its popular…
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The Turn Around Project: Episode 2 — What did I get us into?
In episode two of the Turn Around Project, Max Materne sets the metrics aside and focuses on the employees and…
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Why the pre-owned market is leading the pack in 2025
With new-unit sales declining across key segments, pre-owned powersports vehicles are picking up steam and are becoming this year's most…
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The Turn Around Project: Episode 1 — 90 days to save what took 20 years to build
Max Materne puts his reputation on the line as he documents his attempt to revive a struggling dealership he and…
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Brace yourself: The dealership insurance market just got smaller, again
Commercial property and casualty risk consultant Zach Materne explains what approach dealers should take when managing commercial insurance.
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Navigating voluntary terminations with your OEM
Business attorney Hilary Holmes Rheaume breaks down the dos and don'ts of voluntary terminations and how dealers can avoid costly…
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Mid-year momentum: Strategic tax and financial planning for powersports dealers
Financial advisers Brad Stanek and Paulina Matel with The Stanek-Haack Group at Morgan Stanley review potential legislative changes that dealers…
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An inside look at how Denago Powersports is building momentum from the ground up
Denago Powersports’ exclusive China factory tour reveals new models, in-house manufacturing, and the brand’s vision for the U.S. market.
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When real estate meets powersports: a unique collaboration in New Jersey
John Resciniti, owner of Motorcycle Mall in Bellville, New Jersey, has teamed up with Russo Development to build a luxury…
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