Features
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Richard named to JT Racing USA post
JT Racing USA announced that John Richard has joined the company’s senior management team as head of operations and production.…
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Interstate National Corp. names Mishler CEO
Interstate National Corporation, a portfolio company of Golden Gate Capital and umbrella corporation for Interstate National Dealer Services (INDS), RpmOne…
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MIC part of National Export Initiative intro
MIC Government Relations staff attended an International Trade Administration (Department of Commerce) meeting on the Roll-out of the National Export…
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Don’t forget to ‘like” Powersports Business
Powersports Business has introduced its new Facebook business page to share the latest industry news. Click here to visit the…
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August 8, 2011 – Yamaha has history of targeting hunting segment
What’s the best way for an OEM to reach the hunting segment? For starters, ensuring that your marketing manager for…
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August 8, 2011 – Polaris posts another record-setting quarter
Polaris Industries’ second quarter sales reached a record $607.9 million, up 41 percent over the year-ago period. It marked only…
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August 8, 2011 – Harley’s U.S. retail sales bounce back
If any U.S. Harley-Davidson dealers were holding their breath for the past 17 quarters, waiting for retail sales to bounce…
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August 8, 2011 – See what’s coming from behind
Thanks to a new helmet that features a reflective surface above the driver’s eyes, motorcyclists can have greater peripheral vision…
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August 8, 2011 – MOTORCYCLE DIGEST
Victory releases 2012 lineup Victory Motorcycles has announced 15 models for the 2012 model year. All will run with Victory’s…
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August 8, 2011 – Motus rolls across the country
With production motorcycles not even off the line yet, Motus Motorcycles is already looking to build its dealer network. The…
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August 8, 2011 – Zero moves to dealer distribution
Three years after developing its first electric motorcycle, Zero Motorcycles is moving to a dealer distribution network and away from…
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August 8, 2011 – Sea-Doo flexes its muscle with 2012 lineup
Sea-Doo unveiled its 2012 lineup early this year, positioning the 2012 press intro just days before BRP’s Montreal-based dealer show…
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August 8, 2011 – ISMA encourages clubs to host snowmobiling events
To encourage state and provincial snowmobile associations to work with local clubs and other partners, the International Snowmobile Manufacturers Association…
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August 8, 2011 – Trailer manufacturer partners with GE Capital
After searching for a major inventory financing program for its dealers since 2008, FLOE International has now partnered with GE…
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August 8, 2011 – Can-Am Outlander 800 X mr relishes honor
The dealer reaction at Club BRP in Reno, Nev., in 2010 provided a hint at the success that the 2011…
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August 8, 2011 – Polaris introduces 570 model to RZR family
Polaris has added its second trail-capable side-by-side to the Ranger RZR line — the Ranger RZR 570. At 50-inches wide,…
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August 8, 2011 – Arctic shares details on much-anticipated Wildcat
After teasing retailers at its annual dealer meeting in Nashville, Tenn., in early March, Arctic Cat has finally put some…
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August 8, 2011 – BRP recognizes longest-tenured dealers
BRP honored its longest-tenured dealers from Club BRP in Montreal in July. The oldest dealership in each of its’ four…
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PSB 123s: Marketing tactics
1. Don’t inundate customers with too many messages. “Your mobile alerts should be relevant and timely. Don’t send them a…
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