Blogs

Step 3 of the seven-step sales process is the S.O.B. step. S.O.B. stands for Sit On Bike. It is a very important step – not just for obvious reasons, such ...

A little tear came to my eye earlier this week when I saw photos of a distant cousin of mine on a brand new Yamaha dirt bike. The bike is ...

You don’t have to give poor customer service in order to lose customers, but it certainly helps. A personal customer service saga. The easiest way to lose your keys is ...

Leadership never goes away. You may lead without knowing you are doing so. You may lead without plan. You may lead by example, or maybe it’s osmosis. The one thing ...

The saying goes, “Don’t judge a book by its cover,” however, we’re all human, and we make judgments by first impressions every day. Knowing this, many dealers work hard to ...

Hey brick and mortar dealers, the retail clock is ticking, and the season in on us; what are you waiting for to get your showrooms in shape? Products need to ...

Editor’s note: This is the third article in a multi-part series about probing. In this installment, Steve Lemco explains why it’s important for a salesperson to become a customer’s friend. ...

It’s becoming more and more fun to call dealers these days. I’ve talked to a few in the last several weeks who reported first-quarter sales increases of percentages in the ...

It’s frustrating when a minor question pops up, but it seems like too much of a hassle to make a phone call to get the answer. Yet, it’s also aggravating ...

Last week I brought my engagement ring into my jewelry store for repair. Being an engagement ring, my fiancé spent a decent amount of money on it, as most of ...