Blogs
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Good common sense
It’s prime selling season folks; summer is here! In my dealership rounds, I spoke with one shop in California that…
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Target customers, but don’t insult them
Travel site Orbitz got into a bit of trouble with customers a few weeks ago when the Wall Street Journal…
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Oh my, it’s mid-July!
What do you mean it’s time to buy fall/winter apparel … and mark down my spring/summer product? Guess what? If…
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Overcome the price issue
Editor’s note: This is the first blog in a series about dealing with customers’ objections to price. In this installment,…
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Beyond the open house
Often when I ask for tips for our PSB 123s, I receive far more than I could ever use. The…
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Users turning blind eye to Facebook ads
Reinforcing the statement that “social networks are meant to be social,” a recent Reuters/Ipsos online poll found that four out…
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Who is your customer experience manager?
Last month my family headed to Buffalo Wild Wings for my niece’s birthday. Shortly after we entered the restaurant, we…
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Getting a customer to sit on a bike is key to closing
Step 3 of the seven-step sales process is the S.O.B. step. S.O.B. stands for Sit On Bike. It is a…
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Charity work can be rewarding and good for marketing
A little tear came to my eye earlier this week when I saw photos of a distant cousin of mine…
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Simple steps to losing your loyal customers
You don’t have to give poor customer service in order to lose customers, but it certainly helps. A personal customer…
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