When I decided on this topic for my next blog, I wasn’t sure if I was writing it for dealership owners and managers … or for OEMs and their DSMs. ...
Read More »Blogs
Don’t forget the children
The powersports industry has an opportunity that is too often not realized or just ignored by too many dealerships. This golden opportunity resides within our children. By focusing on children ...
Read More »Educate your staff: Invest in knowledge
“An investment in knowledge pays the best interest.” — Ben Franklin “Investment in knowledge.” Truer words have never been spoken, but unfortunately, too many dealerships across the country look at ...
Read More »When dealership culture eats your business strategy for a snack
Dealerships are made up of many complicated layers. Like most complex systems, there are parts you can see visibly and other parts are not easy to see with the naked ...
Read More »It pays to be a winner
Does your team want to win? Are you set up to win? Are your people rewarded for winning? Let’s take a quick look of what a winning culture looks like. ...
Read More »Management styles that hurt your business — Part two
My previous blog article was about two management styles that hurt your business. The first article focused on absentee ownership and how it prevents owners from really understanding the tone, ...
Read More »Put your mouth where your money is
In previous blogs I have been referencing the changing business environment we are seeing at the OEM, distribution and dealership levels of retail oriented businesses. Legacy businesses (JC Penney, Sears ...
Read More »The sales cycle extends beyond the season
Seasonal advertising is one of the biggest mistakes powersports dealers are making. Most dealers have been trained or have trained themselves to cancel advertising when the seasons change and sales ...
Read More »The rise of the micro-influencer
One of the most talked about trends in marketing today is the use of influencers to promote a product or service. A recent AdWeek statistic showed that around 40 percent of ...
Read More »Why does your dealership need a social media policy?
Social media has changed the way we do business at almost every level of the dealership and it has changed the landscape of how we engage and communicate with our ...
Read More »